Real Estate By The Book

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Real Estate Broker/Owner - Fathom Realty
Discover how to enhance your content, website, marketing, social media, and engagement to generate more leads, clients, and closings.
Do you ever find yourself sending the same email over and over again? Are you one of those people that keep a document with a bunch of pre-written emails so you can quickly copy and paste them into your emails? Then here's a quick tip to make your life even easier.Ditch the doc and use your email...
Are you running pay-per-click campaigns, creating content for your website, and then posting that content on social networks like Twitter and Facebook? If you are, that's awesome and a great first step but if you are not generating the number of leads you want to, then maybe it’s time to evaluate...
If you are interested in generating leads on your website, understanding what a landing page is and how to use it can be the difference between converting a visitor into a lead, and losing them to a competitor's website. No matter what you are industry you are in or what you are selling, you need...
Let me start by stating the obvious. Leads must convert into customers. Period. If you are generating leads on your website or buying leads, then figuring out how to take the visitor from browsing to buying can be a challenge! No matter where your business is conducted (online or offline), here a...
Clearly, your goal for spending so much time online is to generate leads who will eventually turn into clients and closings. My goal here is to help you do that more efficiently. When you understand that the typical real estate agent converts less than 2% of Internet leads and the average Interne...
If you have been adding content to your real estate website or blog for several months, it might be time to for a check up. It's important to keep an eye on your rankings (where your site ranks on search engines), review your website analytics, and see if you're still focusing on the keywords you...
Twitter boasts over 1 billion (with a B) user accounts, and over 500 million tweets each day. Here's an interesting fact, a survey of people under 30 showed that over 80 percent use a mobile device to communicate with friends while watching TV, with 72 percent using Twitter, Facebook or other mob...
Branding your real estate business is at the core of your marketing efforts. You don't want to only generate leads, you also want people to remember you and share your information with others. The only way agents used to be able to broadcast their brand was on a billboard, attached to the basket ...
Facebook has new new social applications, and it will show what you are reading, what videos you watch – lots of cool stuff, if you WANT everyone to know. But sometimes, you might not want to broadcast to the world that you watched a silly video!  Great news!  You can adjust the settings accordin...
Today – more than ever, Real Estate Agents are expected to be great at Marketing! Not just “selling” a house, you need to know how to Market the Property – especially when it comes to marketing via the Internet.  Because many agents got into the business years ago with no real “Marketing” Educati...

Joshua Harley

CEO, Tech Geek, Innovator, Disruptor, US Marine
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