Real Estate By The Book

Let’s think about SEO and Link building as if you were going to College.  If you were in Link Building Classes in school, I’d say there are probably 4 undergraduate levels, and then you get the post grad stuff like Pay for Clicks.  Figuring that we are referring to this as College Level Classes (...

  I am often asked how a Real Estate Agents knows what to create content, or blog about.  Well, let’s think about it – there’s nothing more emotional than buying or selling a home. Every day Real Estate Professionals spend time answering questions and working with home buyers and sellers who are ...

It’s sad, but true that many internet leads that are generated through websites are lost, thought to be bad leads or simple thrown out. Why does this happen? I think there are two problems… first, a slick contact management system seems daunting for most of us.  But more importantly, I think agen...

There are a ton of great Twitter Tools that will make engaging and monitoring your social network so much easier! Some of them we’ve already talked about, like Hootsuite and Seesmic, but there are so many more!  Real Estate Agents are understandably looking for ways to Maximize their content (SEO...

  Once you know a little bit about Real Estate Websites, and blogging – you are going to start looking at WordPress.  It’s a great platform and program to build your content on! Will you get to the top of Google just by Blogging on WordPress? Not likely – but if you are smart about how you create...

  Maybe you’re new to this whole Blogging thing, and wondering… What is a Blog, anyway? If you have a website that you are paying a monthly subscription to – and it’s got pages and pages of information that someone else wrote… chances are pretty good that it doesn’t get very high search results o...

  Are You Getting It All Done???  It’s been a good year for lead generation – but it’s soooo time consuming! I haven’t been as consistent as I wanted to be… but I have done a pretty good job of creating a SYSTEM for blogging and creating content that makes the phone ring! Yelp, Twitter, Facebook,...

  In this era of ever changing business models, and Open Software that’s used for Apps and programs, I think it’s interesting that people are still buying Microsoft Office upgrades. If you have a computer that can connect to the internet – why not use one of the  Open Document Format (ODF) progra...

  Lots of Real Estate Folks are deciding that maybe the next thing for them to add to their 2011 To Do List is a Facebook Business Page.  We think it’s a great idea too!  Once you’ve decided what you are going to talk about – and how you are going to Brand Your Business on Facebook – the next thi...

Branding your business, and deciding what you are going to represent when a consumer finds you is a basic part of marketing. However, building that Brand (or message) is now done in a completely different way than it was even 3 years ago!  Tools like Facebook, Twitter, Posterous coupled with the ...