RECENT BLOG POSTS
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little n...
02/26/2011
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like ...
02/18/2011
It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections. So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans a...
02/09/2011
It used to be that telephones were just for making calls and only Bill Gates and NASA had computers. These days, however, technology has become increasingly affordable, mobile, and handheld. With smartphones, such as the iPhone and Android, and Apple’s iPad, it is easier than ever to access and ...
02/03/2011
An update of The Ibis Network’s previous list of social-media terms … New terms in bold. The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfu...
01/20/2011
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the ...
01/06/2011
To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major ...
12/02/2010
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You’d think it would be easy to catch the attention of a few of Twitter’s 54 million monthly visitors with nothing more than a few informative tweets. But being one among Twitter’s 175 million users means you’re likely getting lost in the chatter and not reaching the audience you’d hoped for. Lu...
11/12/2010
Imagine the Internet is a never-ending cocktail party and the guest list includes nearly every prospective client and possible referral partner in your region. Now imagine it’s well known that this cocktail party is where nearly 90 percent of all real-estate transactions begin. Now imagine that ...
10/27/2010
These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Nee...
10/19/2010