J. Philip's Westchester Real Estate Blog (914) 723-8900

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Real Estate Broker/Owner - J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.
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There are quite a few search engine terms that members of the Active Rain community covet. For myself, "Homes for sale in Westchester County" would be among those considered a Holy Grail for a page 1 Google ranking. As I found out today, while my Holy Grail is still elusive, another term seems to...
We've been working on some innovative ways to convey a better, more compelling value add to increase our Internet inquiry conversion. I'd like to share  the highlights of the trial and error we've gone through to make it happen.  Make sure to ALWAYS- Oh, screw it.  OK, so the other night on Faceb...
While I am known as a guy who is never seen without a gizmo in my hand, I actually think better sketching my thoughts on a yellow legal pad. Typically, when meeting with people they'll see my iPad, smart phone, and computer closely followed by that very old school pad and pen, and only then can I...
The real estate forums on Facebook are often informative and engaging. And then there was tonight, where a licensee in a state where my license has reciprocity came out with this one:  She claimed that her broker had no right to see the files on a transaction she was working on. No right. When sh...
I know Gail in real life, and we have discussed her husband's circumstances before. In my experience with loan mods and short sales with Bank of America, they clearly do not have good staff on these cases, and do not appreciate the impact their lack of caring has on the lives of many.  After thre...
It is hard to believe it, but it has been nearly 4 years since I first collaborated with Eileen Hsu on a condominium transaction in Manhattan. I had known Eileen from our shared online repartee, but it wasn't until I was contacted by a prospective short sale seller that we met in real life (IRL) ...
More homes sold because prices came down. That would be one clear message in looking at the December sales figures for single family homes on the Hudson Gateway Multiple Listing Service in Westchester County. Transaction totals were their highest in six years with no special stimulus and buyer ap...
You can all exhale. The Fiscal Cliff deal passed in the wee hours of last night extended the 2007 Mortgage Forgiveness Debt Relief Act which was due to expire at midnight. According to NAR, the American Taxpayer Relief Act of 2012 passed the Senate 89-9.  There was an awful lot of concern among r...
The chatter on the Interwebs lately is that a law that has been sacrosanct for generations, the right of a homeowner to deduct their mortgage interest on their income taxes, is now in jeopardy due to the fiscal cliff we collectively face in the wake of the Recession.  What a shame. It is a shame ...

J. PhilipFaranda

local_phone(914) 762-2500
smartphone(914) 450-8883
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Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $500 million. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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