J. Philip's Westchester Real Estate Blog (914) 723-8900

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Real Estate Broker/Owner - J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.
MLS or Multiple Listing Service software needs to catch up with what consumers want and what brokers need to stay valuable to our clients. The data is there; the means of using it to our best ability has not yet caught up.  The software an MLS uses for their platform affects the job we do as agen...
True story: about 2 years ago, while looking at homes in Lower Westchester, my clients and I entered a place that must have had a collection of 200 vases on the shelves of the living room. While over the top, we considered it benign until we walked into the home office upstairs and a coffee mug t...
I think my street cred as a social media savvy real estate broker is well established. I have embraced the high tech approach since starting my firm and it has certainly served me well. The firm will end the year close to the top 7% of area brokerages by transaction totals for 2012, and we have g...
As you know the East Coast has endured a natural disaster in Hurricane Sandy that still has many of our communities reeling. My family was one of the "lucky ones," with an 8 day power outage and 2 weeks with no phone or Internet. We spent 8 days shuttling 4 kids from home to office where there wa...
People familiar with me and how I run my brokerage know that I am not a big "meeting guy." If an agent or associate broker needed something, they could call or email me. Much of our training has always been in the hands on mentoring mode rather than a group lecture. And my team loved that they di...
A small, benign event occurred recently that made me dust off a list I have been compiling as a broker who has had his share of communication fails over the years with the real estate agents in my brokerage. You might be going out of town, need help with a file, or just want to give us a heads up...
Please forgive me. After 3+ years on Facebook and being added by all sorts of people just looking to sell me something, recruit me, evangelize me, convert me, marry me (I am, apparently, very popular in the Phillipines) or otherwise solicit me, I am reticent to confirm all friend requests.  I'll ...
I may be forced to turn in my Man Card for blogging about Pinterest, but I have actually had an account for quite some time, maybe even a year. I don't remember, because once I registered to check it out, I didn't get it and left it alone.  Every so often, I'd get an email telling me someone else...
Yes, I will be there with Debbie and hopefully all AR folk who live driving distance from Westchester County.  Feel free to call me if you have any questions. Meetups have been a blast- it is great to break bread with people in real life. Phil Faranda and I are going to host another Active Rain m...

J. PhilipFaranda

local_phone(914) 762-2500
smartphone(914) 450-8883
Contact The Author
Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $500 million. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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