J. Philip's Westchester Real Estate Blog (914) 723-8900

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Managing Real Estate Broker - Howard Hanna Rand Realty - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.
RECENT BLOG POSTS
My firm is not for everyone, but for 28 licensees, it is home. I have agents from Long Island to Rhinebeck but the majority are in Westchester County, where we do the bulk of our business. We have room for more agents who want to grow and help build the brand- in and outside of Westchester.  What...
05/07/2012
There is a a misinformed minority out there that is of the opinion that the data available on the Internet will eventually render real estate licensees obsolete.  I disagree for many reasons, and I'll give you one good example: People say some pretty dumb things.  I'll be the first to admit that ...
04/29/2012
For the past few months I have been working hard on revamping the company's web presence. Our company page, jphilip.com, was an old template site and the 2005 design was no longer up to par. We went with Kunversion, and are beyond excited about the results. More on that another time.  Since 2008,...
04/19/2012
04/14/2012
If you are like me, you know that a call from the 206 area code that you don't recognize is often a Zillow solicitation and one from area code 415 is Trulia. We've learned this over the years because of the barrage of calls we receive from their salespeople.  Not long ago, I got a call from the 7...
04/10/2012
All real estate is local.  In Australia, they produce videos with strippers to advertise a house. In Manhattan, they don't use Lockboxes. Ever. In my market of Westchester County, New York, agents don't touch contracts- when an offer is accepted, we have attorneys do contracts -after inspections-...
04/05/2012
21 Comments
You tell me it isn't totally awesome to stop by to sit with a former client and meet their new 6 month old boxer puppy. Look at those eyes. What a love.  *sigh*
03/31/2012
The real estate brokerage community is a big proponent of having a professional do a job that a person is not trained to do. It is my view that we more than bring our value to a transaction by brokering the largest piece of business most people will ever undertake. We provide a marketing machine ...
03/28/2012
8 years ago when I was in the mortgage industry, I helped a nice lady refinance her home. She had two beautiful children, worked as a nurse and teacher as I recall, and she was an awesome client. I still remember the bank attorney closing the deal at her kitchen table- that was a first. Another t...
03/19/2012
We get our fair share of referrals from around the country, so it is often difficult to separate legit messages from schlocky  vendors looking to sell us something. Prior to this past weekend, a message was left in my office from what was ostensibly an agent in California who had a buyer looking ...
03/12/2012
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J. Philip Faranda

Associate Broker / Office Manager
local_phone(914) 762-2500
smartphone(914) 450-8883
Contact The Author
Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $1 billion. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*



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Testimonials
113201
' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
5.0/5.0
by drmoi
109285
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
5.0/5.0
by junglegirlnyc
106920
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
5.0/5.0
by MommyJ9


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