RECENT BLOG POSTS
Recently, there have been a number of break-ins in Central Massachusetts.  Last week alone, there was a break-in that happened very close to my home.  The police found a drunk man from Westborough in this house, and the guy claims that he had mistaken the home for one of his friend's.   Personal...
02/24/2013
  Before choosing a realtor to list your home, ask him/her how they plan to market your home?  Marketing plans may vary, and a number of tools can be used effectively.  The more important point of this question is whether the agent has a game plan.  If he/she can't clearly commuicate how they're ...
02/21/2013
Want to sell a home? Pay per click advertising is not a good option in many cases.  Back in 2003, I loved pay per click advertising. It drove a lot of traffic to my web site.  Unfortunately, it became more expensive each year, and organic listings (the free section of search engines like Google)...
02/19/2013
I see a lot of mixed messages from realtors regarding open houses.  Many experienced agents highly recommend that new agents cover open houses.  According to this school of thought, new agents looking for clients, might be able to find some buyer clients.  selling the house would be a plus, but ...
02/16/2013
I recently read, How to Become a Million Dollar Real Estate Agent in Your First Year, and was quite disappointed.  While I have no doubt that Susan Smith Alvis was a very productive agent, I wasn't surprised, whitle reading the book, that Alvis left real estate career.  Frankly, I'm surprised sh...
02/15/2013
Real Estate is a tough business. Agents  1099 contractors in most cases.  If they don't produce, they don't eat. That said, it's also a business where good agents understand that it's important to focus on other people's needs first.  If the chief reason for entering into the business is money al...
02/14/2013
Should real estate agents blog?  Some of them should, but others would probably be better off using other forms of marketing.  Blogging gets results for sure, but there are some things to consider before making the plunge. Discipline.  Blogging requires time for sure, and it's something that must...
02/13/2013
  Looking to sell your home?  Here are a few things to think about when choosing a real estate agent to sell your home. Trust. Personally, I wouldn't hire someone who reached me via "cold calling."  If someone has to do cold calling to make a living, how good can he/she be?.  Find someone you kn...
02/13/2013
Yesterday, I was one of many who posted about realtor, Gail Robinson.  Bank of America has taken steps to foreclose on Ms. Robinson's home even though she has filled out the paperwork to redo her loan.   Anyway, Bank of America heard our voices over the social networks, and contacted Ms. Robinson...
02/11/2013
Direct mail still works for Barbara?  She reports that it's the marketing that gets her the best results.   Her plan is pretty targeted.  (750 homes around new listings, and new sales) It's an expensive approach in my opinion, but it's working for this realtor.  Perhaps it's working even better t...
02/10/2013
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JohnKreiss,REALTOR®,CBR®,SRES®,e-PRO®

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