Possibly Clever Technology Ideas and Some Goofy Ones

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Services for Real Estate Pros - API Network
RECENT BLOG POSTS
When we get questions from agents, we're going to post them here along with some feedback.   Here's one we had this morning that came from a four person office that had just purchased a domain name.  They wanted to know what other names to purchase.   This is a common question along with these:Wh...
09/18/2007
My family has been involved in real estate for 40+ years, that by default gives me some shred of credibility, at least as it pertains to the internet and computers as that's where I've spent most of my career.    A few years back a family member wrote a reference guide called Word Marketing - How...
09/17/2007
We've had many requests from agents wanting to generate more leads from their website -- and when we visit what they have, it's clear why they're not getting much return on their investment:   They have too little content.   Could adding some pizza help?  Maybe. Building traffic is just like any ...
09/17/2007
Doing video tours of listings is no longer something that requires a big budget, but on the same hand, producing "trailers" does take real skill.There are a few different ways to visually present a property in a website with video being the most expensive and potentially effective.   I say potent...
09/17/2007
Sticky notes are great, but there's a point where they just make you look a little crazy.  This image is intended to be funny, but this really is how some try to keep track of what's up next.If you are part of a team where tasks are shared, it makes sense to use an online tool to keep everyone on...
09/16/2007
As everyone knows, website design and construction has become a commodity business.   It wasn't too long ago that if you knew a handful of HTML tags you could make a comfy living building websites.   Those days are over.   Web hosting is cheap and most of the hosting services come with features l...
09/15/2007
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Where do you keep your stack of business cards?   How often do you send email to that stack to remind them that you exist?    Did you know that low cost, high powered CRM software is available to make all those cards worth something? The idea behind a CRM (Customer Relations Management) tool is s...
09/15/2007
When you're doing searches for buyers you spend all sorts of time in MLX/S clicking and emailing. That's part of the job. The downside is that sending lots of email to buyers is not always positive. Perhaps some blog technology can help. What's wrong with the current method?  First, we live in a ...
09/15/2007
What do most coffee shops have in common?   Other than expensive coffee, fancy muffins and free wifi, they often have a wall of business cards stuck to a bulletin board.    Sure, you could put your card up there, but that will most likely generate zero leads.    The image to the left was taken fr...
09/15/2007
When agents say, "I need SEO!" what they are really saying is "I want more traffic, I want my phone to ring, I want more leads!" But SEO is not some snap-your-fingers magic that happens overnight. If there is one undeniable truth about SEO (search engine optimization), it is the fact that it is a...
09/15/2007
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