Kirsty's Blog

After the tragically early passing of a friend last year at the very young age of 42, I wrote the number 42 on my hand and kept rewriting it there for days afterwards. I was stunned that someone so vital could have their life cut short at such a young age. Right now, I have the number 42 on the s...

To release or not to release that is the question (press release that is) – and if that is the question, my answer is always to release! To follow are 5 simple tips to get more loved up with the media: 1. Set yourself a press / media release goal. I think once a month is a good frequency, but if ...

What do movies Cocktail, Back to the Future (parts 2 and 3) and the Karate Kid all have in common? Well apart from being 4 of my favourite movies of all time (c’mon they’re classics!) they all have Elisabeth Shue in the quintessential “girlfriend” role. Now we all know Tom Cruise and Michael J. F...

While holidaying in South East Asia earlier this year I was besieged by young boys selling postcards. “10 postcards for a dollar” to be exact and I heard the phrase more times than I care to remember. After buying my postcards in Cambodia, Thailand and again in Vietnam I really had no further nee...

Three different ways to get a long / longer queue of applicants and potential job seekers wanting to work for your company in a candidate short world. 1. Make it fun I only had to see this picture of the slide that employees can use to get between floors at Red Bull London – and I was instantly d...

“Hello Crusty” read the first line of the email sent to me from a senior exec last week. Now – I’m used to (and can fairly readily excuse) the odd “Kristy” I get via email (my name is Kirsty, not Kristy, Kristen, Kirsten, Kirsti or the litany of others I get called). But “Crusty”!! That was a fir...