The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Pictured above is a sculpture of a fish fountain in marble at the Bargello Museum.  We liked its whimsy and design. It is the least visited museum in Florence, and least known by the tourists.  Although we had been to Florence many times, 2019 was the first year we visited this museum.We had lear...
05/06/2021
The peony or paeony is a flowering plant in the genus Paeonia, the only genus in the family Paeoniaceae. Peonies are native to Asia, Europe and Western North America. Scientists differ on the number of species that can be distinguished, ranging from 25 to 40, although the current consensus is 33 ...
05/05/2021
We were amused by this creative version of Don Quixote and his faithful servant, Sancho Panza.  This was right on the left as you enter Woeste's in Los Olivos. The Ingenious Gentleman Don Quixote of La Mancha, or just Don Quixote, is a Spanish novel by Miguel de Cervantes. It was originally publi...
05/05/2021
The dictionary defines content marketing as:" marketing to attract customers by distributing informational content potentially useful to the target audience. This is in lieu of advertising products and services in the traditional way.  Instead it is done through blogs and email newsletters."  Wri...
05/04/2021
As humans our tendencies are to complicate and justify our existence. When we achieve something wonderful, instead of savoring the moment,  our narrative turns to long stories of struggle, pain, and long hours of hard work.   Conversely when we have setbacks, we also have a list of justifications...
05/03/2021
Meet our new succulent aptly named Euphorbia Caput Medusae!  We could not resist making it the centerpiece of our rock garden, where she holds a place of honor! This succulent resembles the head of Medusa, with many serpent-like stems arising from a short, central caudex. They sometimes exceed 1 ...
05/02/2021
We could not resist buying a bunch of these amazing petunias.  Their intense color make us smile every day as we go out.  They are gracing our deck in strategic spots where we can see them from every angle.   "Sometimes something can look beautiful just because it's different in some way from the...
05/01/2021
We appreciated this beautiful row of lavender bushes, lining the entry to the Gainey winery.  We even stopped to smell the lavender.  The lavender attracts bees. The more bees the better the crops.  Other wineries like Rusack pictured above have a different style of entrance.  Rusack is located w...
04/30/2021
About 10 years ago, the variegated sage colors of green of this palm inspired a luxury real estate brand.  This is the first time that we had seen dates growing on this palm tree.     We did some research, and we could not find anything about it.  It did not resemble any of the palms that grow ed...
04/30/2021
When we lived in Napa, we studied the art of throwing clay with the Wine Country Master potter, Tom Collins.  It was one of those wonderful experiences that both Ron and I enjoyed.  We learned the art of throwing clay.  Pictured above is two of the bowls each one of us threw.  We became friends w...
04/29/2021
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Ron and AlexandraSeigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.