The Language of Luxury

Follow me
By
Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Ron & Alexandra Seigel are the managing partners of Napa Consultants, International, luxury real estate’s leading brand strategists, founded in 2002. In the unabashed pursuit of market leadership, they help their clients achieve top-of-mind status by identifying uncontested or underserved market ...
12/15/2019
One of our favorite cabbage varieties for coleslaw is Conehead cabbage pictured above on the right of the photo.  It has a mild and sweet taste!  This variety originated in Germany!The colorful cauliflower varieties are in season once again. They each have their unique flavor.  The purple variety...
12/14/2019
Yesterday, we took off to check out desk chairs for me.  It turned out that the distributor of of the chair brands I wanted to test was in the Funk Zone.  This area was Santa Barbara's Industrial Zone, and now has become home to wine tasting rooms, beer breweries and restaurants.As we parked, we ...
12/13/2019
Yesterday early morning, we drove to Santa Ynez for Ron's favorite almond croissant at the Baker's Table.  Highway 154 was affected by the recent fires, so Cal Trans is doing work clearing the debris and making sure that future rains will not cause mud slides. As the crews work, they close one of...
12/13/2019
Like many of you who read our posts, Ron and I love the color red. I am even thinking of buying a red desk chair as my chair is ready to retire.  Pictured above is a snail sculpture that greeted us at the entrance of the Hotel del Arte in Rome!In Florence, the city of Art, there was an exhibit of...
12/12/2019
Pictured above is the Cartier store in Beverly Hills' famed Rodeo Drive.  The brand is known for its panther themed jewelry, and the panther has since become part of their brand identity. This is the same installation that the story does for the holidays year after year! Brand consistency is impo...
12/11/2019
Yesterday morning, as we were walking down Rodeo Drive in Beverly Hills, we saw this sculpture in red and we did what the man in the sculpture did!  We took a photo, and we shared it.  Once again, it brings to our mind the Paul Simon lyrics from his song, So beautiful or So What!  Here are the fi...
12/11/2019
As is our habit, we always take a look at some of our favorite brands window dressing,  when we are in Beverly Hills in the wee hours of the morning.  We were both  drawn to this creative branded tree!  What a clever way to keep Christmas secular and commercial at the same time!Louis Vuitton was ...
12/10/2019
 There is an excellent rule  in real estate cautioning all real estate personnel to get all the paperwork signed before working.  If you have the paper signed you have PROTECTION--There is wisdom in this, however, there are times when you need to throw caution to the wind (get crazy) and break th...
12/10/2019
This weekend  I could not find a particular cake pan (Bundt) required to make a chocolate almond Kugelhopf, that was sent to us from the Taste of France and the Cordon Bleu Institute in Paris. The recipe was intriguing because no flour is listed in the ingredients and very little sugar.   That le...
12/09/2019
Rainmaker
4,581,681

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information