The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2021 

This Sunday, our mastermind examined the concept of satisfaction. Being satisfied is an expression of being in the now, whereas complaining or critiquing is comparing one experience to another which comes from past references.  It is looking at what is right in the moment, rather than what is wro...
05/31/2021
This lovely six petaled poppy is native to California and Northern Mexico. It is also known as the fried egg poppy because of its ball like center and crinkly petals.  Those petals are reminiscent of crepe paper.  They are great as hedges as they grow as high as 6 feet.   We spotted quite a few o...
05/30/2021
As we were heading back home after lunch at Lucky's, we could sense that a vacation frame of mind was brewing.  The North bound 101 freeway was bumper to bumper cars.   This was how it always is on as Friday prior to a long weekend.  We had not seen this for a long time now.  It was time for peop...
05/29/2021
Over a week ago when we dined at the Ballard Inn, in Ballard, California, while Ron had left the table for a moment, I noticed an interesting phenomenon reflected in my wine glass.  An espresso coffee cup had appeared in the glass. (Pictured above).When Ron came back, he took this picture above. ...
05/28/2021
We spotted this new improved parking enforcement vehicle, as we were making a turn.  Previously, they were in an closed golf cart equipped with a camera. Now they can write a ticket without getting out of the car... We counted four cameras on the sides and one in front.  Gone are the days when th...
05/28/2021
We love the endless possibilities of trees and plants available for our garden.  And we also have specialty nurseries.   There are several orchid greenhouses that carry exotic orchid varieties as well as the common ones.   There are those like Island View Nursery that has great landscaping trees ...
05/27/2021
We have fond memories of attending the I Madonnari Festival at the Santa Barbara Mission every Memorial Day Weekend, whenever we are in town.   Pictured above was a favorite from 2012.The last one we attended was in 2017, and we were hoping that this coming weekend the festival would be back in i...
05/27/2021
    As we were merrily walking on the beach, and older lady with a marine wildlife vest pulled us aside and asked that we move towards higher ground...  At the shore was a sea lioness making her way up to the beach to sun bathe on the rocks...You can see her progress which took 5 minutes shortene...
05/26/2021
   Yesterday, was a perfect day for walking on the beach.  It was not too cold and not to warm, just right.  The sunny weather brought out many folks including those with dogs.   Ron and I fell in love with this border collie who enjoyed entertaining everyone.  She loves jumping through hoops.  H...
05/25/2021
Within a segment of a product, there can be several categories.  When a business comes up with a new category, it is important that it fills a specific need that is under served in the marketplace. Pictured above is one created by Trader Joe's specifically for those who want an easy drinking wine...
05/25/2021
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Ron and AlexandraSeigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.