The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2009 

Whati is Your Personal Brand Category? It is extremely important to understand the concept of brand categories because that is how we remember brands. So much is at stake, in terms of market share for any product or service, if yours is the first brand that comes to mind when your target market t...
02/25/2009
Part 3: Watch Out for the "Pigeonhole Trap" In the selection process to determine the top 36 contestants for 2009 American Idol, the judges called two contestants in for a final sing off: Matt Breitzke and Michael Sarver. Why these two together? Because they are both blue collar workers, married ...
02/24/2009
The key to real estate personal branding is finding a way to stand out and engaging the emotions of your target market. The role of your background story is very important. You want to present your personal brand in such a way that potential clients can identify with you. Then you want to turn th...
02/23/2009
Real Estate Agent Personal Branding: Learning from American Idol Part 1: If You Have Talent, You Have Marketability This is part one of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal brandin...
02/21/2009
The most important principle involved in creating a luxury real estate agent personal brand is to find a brand category that you can own like Cesar Millan, the Dog Whisperer. People think in terms of brand categories. The key is to be the first person to come to mind, rather than your competition...
02/19/2009
Whether its luxury real estate marketing or product marketing, differentiation sells! This is an update to our previous post regarding the Superbowl and the case for differentiation as a means to drive sales back to you, the advertiser. One ad stood out for its differentiation.Do you know which ...
02/02/2009
As a luxury real estate professional, you must examine what makes you different from your competition. Then, focus all of your promotion around that single concept. Follow the example of market leaders in other fields who really get this concept. For example, Southwest Airlines has low fares and...
02/02/2009
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.