The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2009 

  THE ZUNE  Perhaps one of the most important principles that luxury real estate marketing professionals need to understand about personal branding for real estate agents is this: Out-think, not out-spend your competition. If you want to out-smart your competition find something, some niche that ...
04/29/2009
 As a luxury real estate marketing professional, have you ever asked yourself any of these questions*? Why am I flushed with cash one month and struggling the next? Why do competitors with less ability consistently get more business than I do?  Why do I never seem to reach my income goals?  When ...
04/28/2009
Got Milk? The aim of personal branding for real estate agents is to communicate, in a instant, the essence of your personality, your personal values and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize...
04/23/2009
Fauchon fashion eclairs,note Mona Lisa eclair above! As a luxury real estate marketing professional one very important way to distinguish you from the competition is with a great slogan. Here is an example of a luxury food brand that gave itself a facelift and a terrific slogan that turned the c...
04/22/2009
One of the keys for success in personal branding for real estate agents is keeping your brand consistent. This is especially true for luxury real estate marketing professionals who have been in the business for some time. You can update your technology and even refresh your look, but there is muc...
04/21/2009
One of the most frequently asked questions by luxury real estate marketing professionals today is: “how can I gain more exposure of my listings to buyers outside of my immediate marketplace?” Agents who work in second home markets, especially vacation destinations, are asking the additional ques...
04/17/2009
As a luxury real estate marketing professional, developing ways to provide exemplary client/customer service should be a continuing pursuit. Providing great service in ways that differentiate you from your competition is the best of both worlds.On our drive back to our headquarters in Santa Barba...
04/15/2009
This is part fourteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Reclaiming Your Brand Signal As a luxury real estate marketing p...
04/14/2009
As a luxury real estate marketing professional it is absolutely essential to sharply differentiate your brand of doing business from that of your closest competitors. When you are in a listing presentation, you must let your prospective client know, in a nano-second, how you are distinct from the...
04/13/2009
As a luxury real estate marketing professional it is helpful to understand multiple cultures and ethnic holidays. Your friends and clients will appreciate you for it. For, example, did you know there are two Easters? Many people will be celebrating Easter this Sunday (April 12th), in accordance ...
04/10/2009
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.