Dedication to excellence has almost become cliché. Many companies and professionals tout these words, but few set standards of excellence that far exceed the expectation of their target market. Luxury real estate marketing professionals can gain currency with their clients by becoming familiar
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08/28/2009
Today, if you want to be on the leading edge, luxury real estate marketing professionals need to morph into citizen journalists via blogging, video blogging, podcasting, and article distribution. Why? You need to reach people where they now hang out—on the internet and in social networks. If cus
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08/26/2009
To better understand branding in the realm of luxury real estate marketing, it is important to understand brand categories. If market leadership is your quest, as a luxury real estate marketing professional, the key is to select a brand category or sub-category in your marketplace that you can
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08/25/2009
We often talk about the imperative of personal branding, in the highly competitive world of luxury real estate marketing. Now, with social media leveling the playing field your website is accessible more than ever before, and the need to stand out is mission critical. Having the best “packaging”
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08/21/2009
Visit www.LivingInWineCountry.com Personal branding for luxury real estate marketing professionals should center around the promotion of the community and the lifestyle of your marketplace more than you. If you are passionate about your marketplace you will sell yourself in the process. Here is
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08/19/2009
WALKING IN THE WOODS ON A FALL AFTERNOON As a luxury real estate marketing professional it is important to accentuate the lifestyle of your marketplace in your marketing materials. Think about the forms of recreation in your area and what people wear when they engage in these activities. This ca
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08/18/2009
ROCK SUGAR/THE SWEET SPOT As a luxury real estate marketing professional, what would it mean to your bottom line if more of your friends and clients went out of their way to refer business to you? Just about everyone in business knows that word-of-mouth advertising is the sweet spot of marketing
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08/13/2009
It is time for a wake-up call! According to a 2009 NAR report 60% of agents have a website that is 5 years old or more. According to Vinton Cerf, one of the founding fathers of the internet, the internet changes and grows in “dog years” not human years. That means that most agents’ websites are
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08/12/2009
Recently, a 3D floor plan company was called to our attention that takes virtual tours to a new level. As former commercial real estate brokers we appreciate the need to help clients visualize how their office space will lay out. Space planners offer renderings with elevations to accompany floo
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08/11/2009
Have you heard that about 60% of those who sign up for a Twitter account abandon their account within 60 days? Could it be that they just do not understand the value of this media? Many luxury real estate marketing professionals are scratching their heads trying to see where the ROI (Return on I
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08/06/2009
