This Saturday at the Farmer’s Market, I noticed an ad on the back cover of Edible Santa Barbara, which was that of a burger that suits our exacting standards of what a burger should be. Here is the description that made me call the winery and ask for the photo, so that we can share it with our
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09/30/2009
Photo by Francesco Sgroi Which luxury real estate marketing professional would be the first to come to mind, for the majority of consumers, in your marketplace? The “top-of-mind” brand in any category of product or service enjoys a significant competitive advantage: the lion’s share of the busi
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09/29/2009
Lake Itasca, Minnesota , the source of the Mississippi In luxury real estate marketing, creating a brand is an exercise of finding your essence as an individual or a company. It must authentically reflect your core values and what you are passionate about. Ultimately, your brand must express, ex
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09/25/2009
Michael Marquette & Simon Turner--Marquette Turner Luxury Homes In Part 1 of Virtual Virtuosos we featured Jim Walberg’s virtual company, Caribbean Islands Realty. Clear across the globe another virtual company is breaking new ground and changing the face of luxury real estate marketing as we h
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09/23/2009
Jim Walberg (Carribean Islands Realty) Ron Seigel (Napa Consultants) Simon Turner (Marquette Turner) Alexandra Seigel (Napa Consultants) Michael Marquette (Marquette Turner) Chris Watson (Marquette Turner) “The Future is here. It’s just not widely distributed, yet” --William Gibson, Science Fi
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09/22/2009
Ritz Carlton Hotel (residences) in Vail, CO with Autum Colors On the Mountain In luxury real estate marketing we refer to quality cues, those small things that communicate volumes about exemplary service. Surprises, those unexpected gestures of warmth and hospitality can easily win over clients
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09/21/2009
s a luxury real estate marketing professional, crafting the right message on your website is crucial to converting web leads into phone calls or email inquiries. You must “speaks the language” of your target market if you want to generate an abundance of leads. Being congruent with your message w
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09/18/2009
After attending and speaking at two international real estate conferences in Colorado, we arrived home, late in the evening, at our tiny local airport in Santa Barbara, California. The moment we disembarked on the tarmac (too small for jet bridges), the sweet ocean air filled our lungs. We wer
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09/18/2009
One of the most important aspects of personal and company branding for luxury real estate marketing professionals is messaging. That is, how you tell the story of your brand of doing business. The key is to be authentic, be genuine and speak to your target market in their language. The clearer
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09/11/2009
As a luxury real estate marketing professional, one of the most important, yet overlooked ingredients in building a successful practice is being congruent in your actions, your business systems your marketing message, in your website design (and content) and in your collateral material. Your en
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09/10/2009
