For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to www.freerice.com. It is a vocabulary game. For each word you get right, they donate 20 grains of rice. It is free, it is fun, and hunger is on its way out. You improve, an
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01/17/2009
Breaking away from the pack and becoming the break-away brand, the standout in your marketplace, takes focus and innovation. Here's a luxury real estate "break-away" brand story. In the 80’s in Los Angeles, an independent luxury real estate broker decided to open his own office in the Los Angele
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01/17/2009
As a real estate luxury marketing professionals, it is important to be aware of how ecology can be harmonious with luxury. Eco-Luxury is the new buzz word. It expresses those qualities and high standards that can be achieved without creating an imbalance in the ecology of the planet. It means su
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01/17/2009
We are all subject to prejudicial branding. We are expected to stay within the norm, that standard that someone sold us. When we stray it can create a revolution. That is what happens when you carve out your own brand.You break the mold. You stand out, because you start marching to the beat of an
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01/17/2009
Here's a luxury real estate "break-away" brand story. In the 80’s in Los Angeles, an independent luxury real estate broker decided to open his own office in the Los Angeles. At that time there was a garbage strike and solutions were not in sight. He decided to divert his ad budget into picking up
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01/17/2009
