How is your return on investment based on the time you have spent with online social networking from a business perspective? Here is a very specific and focused application of online networking that cuts through the confusion and can yield outstanding measurable results. In luxury real estate ma
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10/30/2009
Photo by byj In Part 1 of this blog series we covered the wonderful opportunity to not only syndicate your listings as a means of generating leads for your luxury real estate marketing practice, but also syndicating YOU by leveraging the power of the new media tools. By creating a name for yours
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10/28/2009
Become a One-Woman or One Man Brand There is no getting around it! To gain the competitive advantage in your marketplace, as a luxury real estate marketing professional, you need to embrace the evolving media of the internet. To accomplish this you need to delve fully into and understand the co
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10/27/2009
Photo courtesy of Swanepoel Social Media Report 2010 The Titanic shift from traditional media to social media has confounded businesses of every type. Luxury real estate marketing professionals are no exception. With the Do Not Call laws, telemarketing is no longer an option. People are tossing
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10/23/2009
English Astronaut Piers Sellers, Photo by NASA Astronaut, Michael Edward Fossum The key to building a high-volume luxury real estate marketing practice is developing an abundance of high-trust relationships. The more you make the more you earn. Personal branding accelerates the process of build
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10/21/2009
Blue Frog by Michael Galber The best way to take advantage of the new opportunities in social media, as a luxury real estate marketing professional, is to identify an uncontested market niche where you can run circles around your competition and even make your competition irrelevant. The sure w
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10/20/2009
Photo by Valerio Capello As a luxury real estate marketing professional, how can you achieve top of mind status in your marketplace, overnight? One word: Publicity! The right publicity can help you stand out from the crowd. Here is an example of how one Italian restaurant leveraged public relat
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10/16/2009
Attention, luxury real estate marketing professionals, who seek market leadership: It is time to toot your own horn and get your story out to the media! There has never been more opportunity, in the history of mass media, than right now, to become well known and well thought of in your marketpla
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10/14/2009
Courtesy of Daniel Boulud Luxury real estate marketing professionals who seek market leadership should take a lesson from famous chefs and become a celebrity agent in their marketplace. Here is an example of a French celebrity chef who has created a wonderful buzz-worthy story with his masterful
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10/13/2009
World's Largest Gold Bar,250KG Toi Museum, Japan Photo The gold rush is on for luxury real estate marketing professionals. Be sure to read Part 1 of this series called, Go for the Gold! It is about leveraging the new media tools to tap uncontested market niches. And, also check out Part 2 where
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10/09/2009
