The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

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2009 

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The First Thanksgiving. Painting by Jean Gerome Ferris Once again we are at that time of the year that we take a break and celebrate the Thanksgiving holiday.  It is one of our favorite holidays because we pause to notice everything we are thankful for, and draw strength and pleasure as we refle...
11/25/2009
  As a luxury real estate marketing professional it is even more important to be the Google of your marketplace (the first to come to mind) than it is to rank #1 on a Google search results page. The world famous restaurant, Lawry’s –The Prime Rib, in Beverly Hills, California, over 70 years old, ...
11/24/2009
  We are often asked by luxury real estate marketing professionals for some low cost, off-line vs. online, marketing strategies that produce high impact marketing results, especially client loyalty. We like to encourage our readers and our clients to think about what makes them loyal customers an...
11/23/2009
  Grace Sabeh, Executive Homes Realty, in jump competition The mantra these days for luxury real estate marketing and real estate marketing in general is: focus your marketing on the internet.  However, luxury real estate marketing professional should think about other venues of marketing.  Your ...
11/20/2009
Photo by Jorge Barros In staying up to date with the new theories of luxury marketing in the global economic downturn, it seems to us that there is a denial, among the purveyors of luxury goods and services, about how consumers are now viewing luxury.   The same holds true, in many cases, with se...
11/18/2009
Denali mountain aka Mt.McKinley national park service photo As a luxury real estate marketing professional it is very important to tune into the new psycho graphic trends and changes that luxury consumers are exhibiting during current market conditions.  Understanding the mindset of all-cash buy...
11/17/2009
photo by Shawn Lipowski Venus de Milo in the Louvre,aka Aphrodite de Milo Considered One of the Finest Examples of  Classic Greek Sculpture How important is aesthetics in presenting your luxury real estate marketing services?  The answer is: very important. In fact, aesthetics represents an enti...
11/13/2009
Imagination and creativity is one of the cornerstones of a successful luxury real estate marketing practice. Imitation and luxury really do not belong together. Too often we see luxury real estate professionals copying the branding or marketing strategies of their closest competitors and forgoin...
11/11/2009
Authenticity is perhaps the most important concept in personal branding for luxury real estate marketing professionals. Without authenticity, you live in a masquerade. What is at stake if you forego authenticity? Quite simply, it is your own happiness. Recently, Andre Agassi published an autobio...
11/10/2009
The most successful luxury real estate marketing professionals have understood and acquired a mindset that matches the general state of mind of their typical clients. As a result, they attract more high net worth clients than their competitors do. That way of thinking can be summed up in a singl...
11/06/2009
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.