Photos courtesy of www.zchocolat.com If you practice luxury real estate marketing in a vacation destination marketplace you know that high net worth travelers can become buyers overnight. Get the idea that a couple arrives in your town from a neighboring state that is ready, willing and able to
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02/25/2010
As a luxury real estate marketing professional your reputation is at the core of your personal brand equity—the value of your brand. Your reputation, your trust factor can be the deciding factor in selecting you to list a luxury property over your competition or be selected as a buyer’s represen
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02/24/2010
In the arena of luxury real estate marketing, the entire competitive landscape needs to be redefined. A completely new paradigm needs to be considered that determines who the big winners in the industry will be in 2010 and beyond. Whoever wins the COMPETITION FOR ATTENTION (who stands out the m
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02/23/2010
Expression of Joy? Luxury real estate marketing professionals take heed! A very valuable lesson in messaging, can be learned from the massive new ad campaign of luxury brand, BMW. Messaging is the words you select to communicate the essence of your brand to your target market. A brand’s mess
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02/18/2010
LOL is both a professional networking community and a learning community. It is a place where you can gain access to the wealth of the world by acquiring social currency. That is, by becoming fluent in the Language of Luxury. Our purpose is to help you attract and better serve more high net wo
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02/17/2010
LOL Special Video Edition This is a special video edition of the Language of Luxury Blog. Here we feature members of our LOL Team of Niche Experts & Discussion Leaders and also present popular luxury real estate marketing video tips. Thanks for Watching! GET FLUENT. GET AFFLUENT! Ron & Alexandr
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02/16/2010
2010 is the year of the tiger. According to the Chinese horoscope, drama, intensity, far reaching changes, and massive technological advances are in store for all of us. Seizing opportunities and maximizing your personal, individual talents is advised. We believe that 2010 heralds an era when pe
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02/15/2010
One of the true joys of working as a husband and wife team is that you get to spend more time with your true Valentine. Now, we realize that this is not for everyone and many couples are much better off pursuing separate careers or just being apart more of the time. But, for us, two people who a
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02/12/2010
Chanterelle Mushrooms As a luxury real estate marketing professional, can you state who you are and how you are distinct from your closest competition is a few quick phrases? If you cannot do this, how do you expect your referrals sources to be able to tell their friends about you and what make
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02/11/2010
A benchmark is something that serves as a standard by which others may be measured or judged. To be original, as a luxury real estate marketing professional, your personal brand of doing business should set a new standard of excellence in your field. It should raise the bar and become a benchma
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02/10/2010
