Photo by Orchi of Cattleya orchid Loyalty is a byproduct of high trust relationships. The dictionary defines loyalty as faithful to a person, a cause, an ideal, a custom, an institution, or a product. In the business of maintaining and serving the luxury real estate market it is important to eng
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05/29/2010
In certain cultures it is frowned upon to stand out from the crowd. However, if market leadership is your quest as a luxury real estate marketing professional, blending in like a chameleon does to camouflage itself is simply not an option. At a time when competition for attention is escala
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05/26/2010
Courtesy of Google and Apple Complacency is a trap that many luxury real estate marketing professionals fall into when they attain market leadership. This offers an excellent opportunity for competitors to pick up the slack and surpass the current market leader, especially if they have a su
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05/25/2010
Brand positioning is one of the most important marketing principles and perhaps one of the most misunderstood. Yet, to sharply differentiate yourself from your competition, as a luxury real estate marking professional, your brand position, what you stand for in the minds of your target market,
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05/24/2010
Painting by Boris Kustodiev, Restaurant in Moscow 1916 Technology makes it easy to stay in touch via email and social media networks. However, it is also important to keep the human element alive; such as a phone call, snail mail and even getting together. Isn’t it time to revive the old fashion
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05/22/2010
To gift or not to gift? That is the question. Many agents who are involved in the business of luxury real estate marketing feel the need to give closing gifts to their clients. If you are going to do this, give a gift that tells a story so they remember you long after receiving the gift. Tha
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05/20/2010
L As a luxury marketing professional it is important to develop a strategy to achieve your goals. A strategy is not a tactic. Tactics are means of achieving immediate goals. A strategy is a long term plan of action.To strategize is to make a deliberate choice of direction which will affect the
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05/18/2010
Luxury Real Estate Marketing Professionals should understand the role of a niche in one’s marketplace. A niche is defined as a place, a position, a slot, a function, a role or a forte in a market place. It is important to know where you fit in. Here is a perfect example of a niche, with a slogan
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05/15/2010
Part 3: Get In Touch! Touch screens on computers have been in development for years. But, they did not reach a critical mass in terms of consumer use until the iPhone, and recently, the iPad was introduced by Apple. Soon touch screens will become ubiquitous on many types of devices. At Napa
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05/13/2010
Part 2: Capitalize On Your "Unfair"Competitive Advantages The stunning sales velocity that Apple has achieved with the iPad (1 Million iPads in just 28 days) is truly inspiring. As a luxury real estate marketing professional, when you study and stay focused on these kinds of results you will
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05/12/2010
