As a luxury real estate marketing professional your brand is the lifeline of your business; it is the land on which you build your house, and it is the look of your house. Your brand is also the foundation, the well spring of your marketing plan. It stays constant throughout your plan. Consisten
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07/30/2010
Managing your personal or company luxury brand, that is, managing how you are perceived by your target market over time, is mission critical. You can certainly elevate your game as a luxury real estate marketing professional by studying how the market leaders in luxury consumer brands manage
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07/29/2010
Wednesday, July 28, 2010 at 9:06AM In the recent 2010 Spring Auction in Beijing a Chinese Ming style stone brown teapot sold for two million US dollars. Created in 1948 by Master Ceramicist,Gu Jingzhou, who was treasured as an artist, on par with the famed artists in the Ming Dynasty. The clay
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07/28/2010
It is truly important, as a luxury real estate marketing professional to examine and re-examine the meaning of luxury itself. Like beauty, luxury is in the eyes of the beholder. What we so often take for granted is the abundance of free experiences available to us, especially via the internet,
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07/27/2010
KARL LAGERFELD © CHAMPAGNE MOET & CHANDON 2008 One of the most common traits of a market leader who is interested in sustaining dominance in his or her marketplace and also building a lasting personal brand, is visionary thinking. For those of you luxury real estate marketing professionals wi
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07/26/2010
Jim, How wonderful to hear your perspective. I am with you, want to hear the positive wonderful news, and there is plenty of that to go around. Yes, I do not the negative stuff sells papers, TV times, so let's start a GNN, Good News Network. Since we are all the three of us, oops the 4 of us
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07/26/2010
If you want to stay on top of your game as a luxury real estate professional in the Web 2.0 era, you must shift the emphasis of your practice from sales to marketing. Rolls Royce has built such a strong brand over the years that the very name has become genericized. “The Rolls Royce of stereo eq
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07/26/2010
Recent technological advances have forever changed the landscape of luxury real estate marketing. Many companies and vendors have joined the fray. They understand the web’s power in attracting bona fide leads. Daily, there are new players enticing agents to advertise on their sites, use search e
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07/26/2010
As a luxury real estate marketing expert, if you want to be best in class in your market place you must define your class or your niche. Here is an example of niche marketing. If the niche does not exist, you need to create it. The September issue of Gourmet Magazine dedicated to the City of Par
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07/25/2010
Check this post out, these are powerful words to set up the upcoming week. I have disabled the comments, please comment directly to Karen! George Bernard Shaw said ...."I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstan
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07/25/2010
