Instantly communicating your extraordinary promise of value as a luxury real estate marketing professional is the goal of strategic branding. It is a challenge to distill your marketing message, the benefits that will be derived by working with you, into just a few words. If you can do this t
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08/31/2010
This post really is worth reading. With the approaching holiday, we all have an opportunity to stop and appreciate the beauty around us, whether it is music or nature. I have disable the comments, so that you can comment to Maya directly! One of my friends sent this to me in one of those em
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08/30/2010
These amazing flowers really stand out amid the various calla lilies in the background, even the purples and yellows and white ones cannot compete with their vivid red. They look like swords as if they are saying, "En Garde!" Happy Sunday! - WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Website
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08/29/2010
These beautiful bromeliads caught our eyes yesterday as we were walking around the Farmers' Market. They are a stand out among all the flower species! - WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxu
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08/29/2010
"We have had the coldest summer in 60 years in Santa Barbara", and old timer just told me this morning as I was picking out heirloom tomatoes as this Saturday's market. "Santa Barbara usually has more sunny days than any other coastal city, he continued." I have counted, we have a 14 days of f
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08/28/2010
Photo by Carol Highsmith If market leadership is your quest, as a luxury real estate marketing professional, your goal is to be the first luxury real estate agent to come to mind in your marketplace. You actually want to become a celebrity in your local area. Think of a famous living, modern, av
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08/26/2010
Personal branding in luxury real estate marketing is all about setting your own tone, listening to your gut instincts, finding your own rhythm and dancing to the beat of a different drum—your unique brand signal. Conforming to the norm will not get you very far. Distinguishing yourself from y
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08/25/2010
One of the most important words in the Language of Luxury to include in your vocabulary is “bespoke”. It means tailored, made to order, personalized or custom-made. As a luxury real estate marketing professional adopting a “bespoke mindset” and offering a customized service can go a long way
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08/24/2010
We took a picture of these ginger flowers that are grown right here in Carpinteria's numerous greenhouses. These flowers are sold to various stores in the West. They are tall and look like sculptures and other worldly, and be right at home on the set of Star Trek. The vendor and other eager buy
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08/24/2010
Forget-Me-Not Flowers As a luxury real estate marketing professional, it can take a considerable investment of time, energy and often money to acquire a new client. The key is to keep that client raving about your service long after you have worked with them, to insure a steady flow of referral
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08/23/2010
