This Saturday's Wall Street Journal had an article titled "Google Revamps to Fight Cheaters!" Google has changed its algorithms last Thursday. The new formula will be able to differentiate sites that copy other's web sites, as well as sites laden with key words and very little substance. Happy
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02/28/2011
Santa Barbara has a zoo with 500 animals on 30 acres overlooking the ocean. As one drives down towards the ocean, past the bird reserve, you can catch a glimpse of our giraffe Audrey who arrived from Los Angeles in March of last year. Unbeknownst to the zoo keepers, she was five months pregnan
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02/27/2011
It rained all day yesterday, at times it poured so much that the county issued a flash flood warning. This morning it is crystal clear and the air is crisp and cold. The ocean is reflecting the sunshine, and in the distance you can see the Channel Islands. Happy Saturday to all. R & A - WATC
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02/26/2011
Last week, our dear friend, Stan Penner, gifted us with the long- awaited cookbook, Completely Delicious that he just wrote and published. This magnificent book and its outstanding recipes reflect Stan’s authenticity as a person, and as a chef who has a passion for entertaining, especially by c
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02/25/2011
Commoditization is one of the most important business principles to understand as a luxury real estate marketing professional, if you are interested in market leadership. Take real estate websites, for example. The key features are the same on most sites: IDX search, Featured Listings, local
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02/23/2011
As consultants in personal branding for luxury real estate marketing professionals we are often asked: What do you think of my brand identity, do you like it? Please critique it! Thinking through these kinds of questions has yielded some very important insights that could very well apply to y
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02/22/2011
Photo by Jirkacafa Drawing a Blank? We Can Help! This weekend we researched over 30 luxury real estate agent web sites on our iPad. We were appalled tp discover that 75% were using Flash slide shows on their home pages and/or Flash videos . Flash equals no cash! Apple mobile devices do not di
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02/22/2011
Tunisian seaside Every dictator knows that to operate successfully you have to control the media, and when something leaks out, a flow of disinformation should quell the problem. What long time ruler of Tunisia, Ben Ali did not understand is the power of the Internet. What started as a vind
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02/21/2011
After a day of steady rain and a ten minute barrage of hail, yesterday, we woke up to a clear crisp day. As we were talking with our dear friend on the phone, Ron noticed that there was snow on the hills above us. That prompted a trip out camera in hand to record this momentous occasion. It
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02/20/2011
Two years ago we had the privilege of reading one of the very first drafts of the new book penned by our colleague and dear friend Stefan Swanepoel. When we were together discussing his vision for the book he showed us his own amazing videos of the Serengeti migration and shared his passion abou
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02/19/2011
