g Fluency in the Language of Luxury requires practice. But, as a luxury real estate marketing professional, you do not need to be among the super rich to appreciate the fine things in life and share them with others. In fact, it is everyday luxuries that most people take for granted regardless
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03/30/2011
As a luxury real estate marketing professional or a company do you have a story to tell about your brand? Can you tell the story clearly? Can you consistently emphasize what makes you different? Is your story imbued with character? And, above all, will the listener want to repeat the story to
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03/29/2011
If you could identify the most dominant/powerful aspect of your personality and amplify it in such a way that it could be expressed graphically, this would be one of the most important aspects of your personal brand. Many luxury real estate marketing professionals fall into the trap of trying t
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03/28/2011
This past Tuesday morning we realized that we needed a break, as we have been working on several projects with deadlines. We called our friend in Los Angeles, told him we were "running away from home,"; took off to see him and made dinner plans with another friend. On our way to dinner we stop
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03/27/2011
When we went whale watching, the whales were a no show. However, a pod(sometimes a group of 1000) of dolphins came by to save the day and entertain us. It was wonderful watching their antics and hear kids squealing with delight. We often see them on our walks by the beach as ffish and shrimp
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03/26/2011
La Superica, Santa Barbara, Calfiornia To achieve and sustain market leadership as a luxury real estate marketing professional, you need to be able to answer these two important questions: What can you do better than anyone else in the world--at least the world of your local marketplace? Can yo
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03/25/2011
Photo by Terence Ong, Vivo City Mall Singapore This is Part 3 of our series “Brand Japan”-Beyond Bonsai and Sushi, our tribute to the Japanese culture. In our ever-expanding quest to define the meaning of luxury as a context for luxury real estate marketing, we look to some of Japan’s most cre
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03/23/2011
This is Part 2 of our blog series, Brand Japan, a tribute to the Japanese culture. Understanding the principles of Japanese garden design, which is rich in symbolism and meaning, offers many lessons for us when designing brand identities for luxury real estate marketing professionals. One des
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03/23/2011
This week’s blog series is dedicated to achieving a deeper appreciation of the “brand Japan”, and the creative spirit of its people who will be guiding their country's recovery. Because branding is a shortcut to make it easy for people to remember you, your company or your product can, under c
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03/21/2011
On an jaunt to the Channel Islands, we took this pictures of two seals enjoying each other's company and sharing a buoy, it reminded us of Simon and Garfunkel's song, "Old Friends sitting on a parkbench like bookends". Wishing you a delightful Sunday, Ron & Alexandra - WATCH VIDEOS- Buzz-Worth
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03/20/2011
