We love to watch the clouds and the marine layer clear revealing blue skies and sunshine. The weather folk had predicteda 20% chance of rain. The summer breezes came in and prevented that possibility. We are delighted as were all the beach lovers. Happy Sunday, Cheers, Ron & Alexandra Seigel
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07/31/2011
We were intrigued by the contest that Linda & Peter Pfann started with the intent of spreading good news about one's marketplace. Two months ago we started a series called the Top 50 Markets in the USA. We interview the top agents in each given market and ask them what is great about their mar
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07/30/2011
One of the most important skills you could possibly possess as a luxury real estate marketing professional is the ability to spot an underserved, potentially lucrative market niche that you believe you could serve better than anyone else in your marketplace. This is not typically something that
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07/29/2011
In order to stand out from the crowd, luxury real estate marketing professionals should be able to immediately answer the question "what’s in it for me?", from the perspective of your target market. As a consumer you chose the products and services that suit your needs and your desires. Every pr
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07/28/2011
As a luxury real estate marketing professional, if you want to challenge the market leader in your area the last thing you want to do is imitate the incumbent. This is one of those branding traps that even some of the biggest brands fall into and get nowhere as a result. Originality and disti
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07/26/2011
As a luxury real estate marketing professional, the fastest way to achieve market leadership is to identify a new category of business and start out as #1 in that category. One way to find a new category is to look for an underserved segment or niche within your marketplace. Then offer an extra
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07/25/2011
Entrepreneurial minds are at it again. Here is an excerpt from the Wall Street Journal real estate section today, This summer and fall, several TV networks are unveiling reality shows about buying foreclosed houses as a way to reinvent the popular "house flipping" formula, which proliferated in
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07/25/2011
We spotted this plant whose name is "red hot poker" or "torch lilies" at the market this Saturday. They are native to South Africa. Happy Sunday, Cheers, Ron & Alexandra - WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies Abo
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07/24/2011
Sunflowers are one of our favorites. In Italian they are known as GIRASOLE, which litterally means "TURN TO THE SUN". It is a simple way to explain heliotropism. The word sunshine is associated with good and happy events. Wishing you all lots of sunshine, Happy Saturday, Cheers Ron & Alexandr
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07/23/2011
Zillow stock began trading on Wednesday. Here are what the experts are saying: (Reuters) - Shares of real estate site Zillow Inc skyrocketed in their market debut on Wednesday, the latest to ride a wave of dotcom exuberance while stoking fears of lofty Internet valuations. Zillow IPO gets warm
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07/22/2011
