The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2011 

  Q: How important is a logo in Personal or Company Branding? A:  A logo is important as an integral part of your personal/company brand. But, it can be a missed opportunity if it does not convey your extraordinary promise of value. A great logo is a symbol that encapsulates and succinctly commun...
01/30/2011
Lavender is a those plant that does well in our Central/Southern California gardens, as it blooms year round.  It is also grown commercially and has a wide variety of uses: spa and beauty products, anxiety relieving capsules and sleep aids,(Germany) soaps and oils, a  moth repellent i and culina...
01/30/2011
Today at the Farmers' Market, tulips made an appearance.  When we lived in Los Angeles, I ordered 250 bulbs and spent two days plenting them in various areas of the garden.  I did not realize at the time that our soil was not cold enough to get them started and I should have kept the bulbs in th...
01/29/2011
  Competing for the attention of your target market is today’s biggest advertising challenge when marketing luxury real estate. Sparking word-of-mouth advertising or buzz marketing is the ultimate answer. Here is one of the world’s greatest examples of how to create marketing buzz.  The Italian c...
01/28/2011
  We are going to let the cat out of the bag with this post.  If you want to stay on the leading edge as a luxury real estate marketing professional do not let your competition read this article!   It turns out that the Language of Luxury has two “dialects” depending on the world view of the luxu...
01/26/2011
  Harley-Davidson Museum © Wisconsinart What does your brand stand for? This is a very important branding question if you are going to build a “brand community” around your luxury real estate marketing practice. Developing a brand community is a way of harnessing the power of word-of-mouth advert...
01/26/2011
In marketing luxury real estate there are many ways to find a niche in your marketplace that you can dominate. One way is to discover an uncontested segment or aspect of the market where there simply is no competition.  These segments usually are not obvious so it may take a keen eye to identify...
01/24/2011
Too much personal information on Facebook can lead to lawsuits.  Several lawsuits have been files by employees discmissed because of criticism of a boss, posted vacation photos, and an employer accessing employee blogs by illegaly accessing the password to the employees, page. Of all the cases t...
01/24/2011
This Saturday we took a dear friend to the Carpinteria Bluffs, a large park overlooking the ocean.  We packed a picnic lunch and enjoyed our sandwiches and oranges.  Then we walked over to the Carpinteria Harbor Seal sanctuary watch point.  This mile beach is closed to humans, and reserved for t...
01/23/2011
It is the season of brussel sprouts.  Our Farmers' Market sell the whole stalk.  I find them beautiful, and we thought we would share this photo with you.  Whether or not you like the taste, they still are beautiful.  Happy Saturday, R & A - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites...
01/22/2011
Rainmaker
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.