The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2011 

  Photo by Alexa Sklar, Dreamstime.com What comes to your mind when you think about team spirit?  High morale?  Esprit de corps?  If you have ever been on a winning team, whether it was in sports, in business or any co-created project  you know how it feels to maintain your belief in a goal, in ...
10/31/2011
The wise ones tell us "Don't Let the Grass Grown Under Your Feet1", which means get going, handle what you have to handle, right now preferably! Wayne Dyer has an opposite viewpoint, his motto is "Just sit there, Do Nothing".(Meditate) When we saw these stools at the Market  in Santa Monica Plac...
10/30/2011
We love branding and marketing,  So when were out and about in Los Angeles last week, we delight in discovering new marketing ideas. This one was very special...How do you market a pretzel store...Very creatively, make a dress of pretzels.  We absolutely love and appreciate all those people who ...
10/30/2011
It is pepper season once again.  They are beautiful to look at and add heat to many foods. Every stand had some variety of heat to offer!   And, there is one of hottest ones of them all, the habanero! - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Branding Case Studies   Comp...
10/29/2011
This morning at the Farmers Market in Santa Barbara, we bought mussels (at $4 a pound) that are harvested just a mile offshore.  It is wonderful to have them again as for many years the waters were too polluted,  As I stood in line waitiing in line for my turn, everone was giving recipes on how ...
10/29/2011
We love visiting the Westside of Los Angeles, where we used to live.  As part of our design study, we decided to visit the newly refurbished Santa Monica Mall. The mall was transformed from an indoor facility to an outdoor facility which was a successful architectural feet.  The result is elegan...
10/28/2011
   CENTERING This is Part #3 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!Pottery, as an art form, clearly illustrates the principle of feeling centered which is the by-product of the process of self definition and personal alig...
10/27/2011
On our way to Los Angeles yesterday, we stopped for lunch in Thousand Oaks. Thousand Oaks is a wonderful community and is located in two counties, Ventura and Los Angeles.   They have an elegant mall wihich has several restaurants, great stores, movies, and one of our favorite casual lunch place...
10/26/2011
Personal Alignment This is part #2 of our blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!The second key of successful luxury real estate marketing after Self-Definition is personal alignment. Alignment as defined by Webster’s Dictionary is...
10/26/2011
  Self-Definition This is Part #1 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding: Define. Align. Refine! For luxury real estate marketing professionals the process of self-definition is the starting point for creating a personal brand. In subsequent pos...
10/25/2011
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.