As 2011 comes to a close here is some exciting news from some of our clients at Napa Consultants, International: Mary Lou Castellanos Congratulations to Mary Lou Castellanos, of Sotheby's for selling the highest priced property listed on the San Francisco MLS in 2011. Situated on one of the larg
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12/29/2011
As we coming out of the car to shop at Trader Joe's on Milpas in Santa Barbara, Ron was captivated by this sweet dog. This creature was just exuding sweetness and love, and the moment he saw his owner, he turned to her as did Ron. I like this picture because it captures the dog turning and Ron
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12/28/2011
STING & SEAL©Aleksandar Andjic - © Semisatch Choosing the right name for your personal or company brand can help you achieve a strong competitive advantage. One brand strategy that can help you to reach top-of-mind status in your marketplace, as a luxury real estate marketing professional, is to
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12/27/2011
We both love looking at the holiday decorations. Creativity abounds and you can get all kinds of ideas for next season. We spied this contented elf creature on a table at the Santa Barbara Biltmore. He looks happy and delighted with himself, and all the presents he helped Santa deliver. He i
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12/25/2011
We spotted these purple antheriums at our favorite stand where we buy avocados grown organically in Carpinteria. The owners also grow exotic flowers for export and for the locals here. These were developed in Holland. Many of our flower growers are of Dutch descent and buy plants and seeds fr
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12/24/2011
Our quintessential California Hotel in Santa Barbara is the historic Biltmore Hotel. They have many specimen trees and bushes. This magnolia tree is one of our favorites, it breadth and shape is .. I noticed it has a few buds, and I plan to return and get another photo, when it is in bloom.
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12/23/2011
A brand is the highly focused, abbreviated communication that conveys the essence of what makes you or your company different from and better than your closest competition. It is the distillation of your extraordinary promise of value expressed graphically and in the fewest words possible so t
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12/21/2011
I was inspired on the way back from Trader Joe's to exit on Santa Claus Lane and stop at Westerlay Orchids. There was the perfect chocolate orchid staring at me. Here is a close up by Alexandra (De Mille) Seigel. If you are fan of classic movies, the line "I Am Ready for my Close Up" Mr. De Mi
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12/21/2011
Brand personality is a concept that you need to pay close attention to as a luxury real estate marketing professional, especially if you want to stand out from your completion in an instant. You only have a nano-second to make an indelible first impression on your target market. Before, you can
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12/20/2011
Exemplary client service is imperative when marketing luxury real estate if you are intent on gaining or sustaining market leadership. If you are interested in challenging the incumbent market leader you might want to ask some of their clients this question: Are You Being Served? There are all
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12/19/2011
