The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2012 

We usually are drawn to bright colors at the Farmers' Market.  Today as we stopped by the stand where our local assistant works on Saturdays, she was arranging a corner of the table with fennel, spring garlic, carrots and white radishes.  This was so beautifully done that we felt compelled to ta...
03/31/2012
When you are marketing luxury real estate, here is a fun way to impress your clients while driving them from property to property.  Why not offer them an espresso? Handpresso, a French company is the creator of an outdoor version of an espresso machine powered by a hand pump which is available i...
03/30/2012
When I was attending the University of Minnesota in the Twin Cities (Minneapolis/St.Paul) there were two campuses.  The Minneapolis side, where my classes (language, literature, etc) were held, and the Udder Campus in St Paul where all things agricultural were taught.  This funny sign at Trader ...
03/28/2012
Understanding the mindset of your high net worth clients is a high priority when you are marketing luxury real estate.  The ability to temporarily step out of your own mode of thinking and see the world through they eyes is one of the keys to becoming a market leader. It is essential to maintain...
03/27/2012
  In marketing luxury real estate always keep this vitally important concept in mind: When Your Marketing and Branding Is Enchanting It Accelerates the Speed of Trust and Enables You to Close More Transactions When a home buyer or seller is not relying on a referral to select a luxury real estate...
03/26/2012
It has been raining all night and into the day in Santa Barbara.  We are not complaining as we need the rain for our plants and water tables.  When we got back from the market, the sun came out briefly and lit up our Japanese Maple tree which has begun leafing out.  It made us smile and apprecia...
03/25/2012
This morning this purple mound of kohlrabi mountain caught our eyes.  Kolhrabi is also known as a German turnip or Italian turnip.  It is related to the cabbage family and is similar in taste to cabbage heart--just a dash sweeter.  It can be eater raw of cooked.  It is one of the staples in Sout...
03/24/2012
While driving to lunch at the Nugget in Summerland, we noticed that everywhere we looked these bushes are in bloom!  Some of them are over 4 feet tall and they are a glorious sight. Springs their time of the year to put on a wonderful show,  I have asked several people the name of this plant, an...
03/23/2012
After a long morning of phone calls, emails, and tending to production details, we declared ourselves off duty and drove off to the Cheesecake Factory for lunch in Thousand Oaks.  The Oaks Center is 45 minutes from our home in Carpinteria and it is a wonderful environmental change.  It gives us ...
03/22/2012
Although it is in vogue to downplay the value of print marketing versus digital marketing, in many luxury real estate markets we are working in, print still plays a dominant part in a luxury real estate agents’ marketing budget.  Many sellers still insist on seeing their homes prominently displa...
03/21/2012
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.