The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

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2012 

Carpinteria, a small coastal town a few miles south of Santa Barbara is reknown for its avocadoes and having the world's safest beach.  Early morning tide is a wonderful time to visit, because you see all types of interesting things written in the sand Here is one of them, and we kept finding di...
06/30/2012
What we love about living in Santa Barbara is that 6 days a week there is a Farmers' Market somewhere in town.  We also love our flower growers who are a dedicated bunch (smile).  They are always surprising us with new varietals of plants and blooms.  Most of the flower stock is flown in from Ho...
06/30/2012
As a luxury real estate marketing professional, it is important to keep up with the trends of luxury home design.  Although kitchens, man/woman caves, master suites are still considered as leaders in exceptional home designs, the home library is emerging as a “must have room” in luxury homes and...
06/29/2012
I saw this bumblebee enjoying the pink daisies by the side of the road as we were filling our tank with gas for our journey to Washington DC from Virginia.  The pink daisies radiated their welcome to all unlookers especially Mr/Mrs Bumblebee.  Happy Wordless Wednesday! WATCH VIDEOS-  Buzz-Worthy...
06/27/2012
Please join us in sending prayers to Cherise and Gordon Selley who have been evacuated from their home in Colorado Springs due to the fierce fires in the region.  Comments are disabled, please add your comments on their post.  Alexandra   The fiery event that unfolded before our very own eyes yes...
06/27/2012
As a luxury real estate marketing professional it is important to communicate who you are and what you do with words and imagery.  Your collateral materials and web site should articulate the essence of your brand in a nanosecond. We often attribute the quote of “A picture is worth a 1000 words”...
06/27/2012
  To distinguish yourself as a luxury real estate marketing professional you must be able to instantly articulate how you stand out from your competition You must be able to answer the question: What is your “VA” (Value Added).  Most of what used to differentiate you,  such as  integrity, compete...
06/26/2012
After visiting the Atlantic Coast, we woke up early (late by EST time), and headed to our beach first thing this morning.  We were fascinated by all types of crab tracks that are created by various species.  This one created a chain like print which is very beautiful and symmetrical.  He/She was...
06/24/2012
As we were walking out of our room in Virginia heading out to dinner, I spotted this butterfly.  I crept up slowly to take this picture, with his folded wings.  Then this lovely creature flew to another flower and spread his beautiful wings.  He/she stayed there for a few minutes, and I took qui...
06/24/2012
We are home this evening after a long journey.  We left last Monday at 5AM for LAX.  The magnificent time machine dropped us off in Detroit, and then another smaller jet took us to Harford...rent a car. drive for an hour and a half  to Westbrook, Connecticut.  We met with our amazing client all ...
06/23/2012
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.