The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2012 

Wild and Wordless Wednesday came into our world yesterday evening.  Our cat Kobe a.k.a, the Intrepid Red Hunter, brought us this beautiful yellow ringed king snake.  He does not kill them, just drops them at the door and hollers his head off for attention and praise.  In return, he expects a tre...
07/31/2012
Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is ordinary, meaning unoriginal or generic (content available on many ...
07/30/2012
This Saturday evening, we attended the Celebration of Dance at The Music Center in Los Angeles.  This was an event put on by the Dizzy Feet Foundation at the Dorothy Chandler Theater.  The Foundation's mission is to bring the art of dance to underserved communities.  As we came out of the parkin...
07/29/2012
We both love green beans.  We also love the yellow variety.  Today we discovered purple beans at the Farmers Market in Santa Barbara.  Of course we bought some purple beans.  We are planning on making a three color bean salad with sweet onions, a lemon and olive oil dressing, and topped with toa...
07/28/2012
We can all agree that with our busy lives, time has become the ultimate luxury.  We recently heard this song called "The Simple Life" by Casey Abrams, a former contestant on American Idol.  Here is the link to the song, as there is no video as of yet.  It reminds us of taking time for the simple...
07/28/2012
The concept of luxury is a personal one.  Here is an example of luxury two ways.  The above photo is of our cat Kobe whose latest favorite sleeping spot is one of the flowerbeds. Our other cat Zoe prefers to sit in the leather chair by the window.  Who has it better? We think they are both in the...
07/27/2012
Countdown Olympic Clock/Photo by Alison 14 As a luxury real estate marketing professional, the key to building strong brand recognition is associating you or your company with a category or niche that exists not just in your marketplace but also in the minds of your target market.  Studies have ...
07/26/2012
Low Tide on Sandyland Beach in Carpinteria brought this crab (tide child) to our feet upside down.  He/She was struggling to right itself, and just as I was about to give him/her an assist, a wave came in and helped him/her out. I squatted and took a picture of my new friend, who then turned aro...
07/25/2012
Pierre-Auguste Renoir, Dance at Le Moulin de la Galette (Bal du moulin de la Galette), Musée d'Orsay, 1876 To further understand this concept of brand recognition, and just how important it is to your luxury real estate marketing practice, consider the subject of French Impressionists.  Who is t...
07/24/2012
Photo by Valentino Vicentini Instant recognition, of your personal or company brand in marketing luxury real estate, is the ultimate goal of banding.  The fastest route to achieve this top-of-mind status is by specializing in a particular category or niche within your market place and becoming i...
07/23/2012
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.