The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2012 

As luxury real estate marketing professionals, many feel that being available on a 24/7 basis will insure success.  It seems like everyone is connected via every possible device, software and social media platform. You may feel that it is admirable or even heroic.  However, there is a time for b...
08/31/2012
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The plan was to publish this post yesterday...( I had saved in "draft" form, for easy access). Sometimes the best of plans don't work out, especially without cell or internet access as we were out of town working...So here it is a day late.  This shot was taken on Monday afternoon, and it was th...
08/30/2012
As a luxury real estate marketing professional it is essential that you understand the value of “living it up” because this is, more often than not, the mindset of your high net worth target market. It seems like there is far too much concern about increases in the cost of living. Have you ever ...
08/27/2012
This weekend, we headed up the road to Napa (St.Helena) to meet our clients were taking a break from their office in Florida.  It was a lovely drive, and in Atascadero where we stopped for breakfast, we saw this classic Austin Healey.  The last Austin Healy was manufactured in 1972, when Austin ...
08/27/2012
The lady exotic flower grower where we buy our kahili ginger flowers had this giant sunflower heart/center displayed on the corner of her table.  It was about a foot and a half in diameter, and it was beautiful in its own inimitable way.  It could definitely feed a lot of sunflower seed lovers. ...
08/25/2012
The table grapes are showing up on the tables at the Santa Barbara Farmers Market.  We thought this was a beautiful color combination of purple peppers, tomatillos, cucumbers and grapes draped over them.  Everything you see is priced at $2 a pound. WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate W...
08/25/2012
One of our favorite farmers at the Saturday Santa Barbara Farmers' Market had one of the largest displays of eggplant.  As a matter of fact it was the United Nations of Eggplant.  Represented today were the Phlippine Eggplants, the Japanese Eggplants, the Chinese Eggplants and the Itlaian Eggpla...
08/25/2012
We have had the best summer weather thus far in Santa Barbara and its environs.  The last couple of days have been cloudy, so after our lunch we stopped into our favorite Greehouse orchidarium, Westerlay for a new plant to add color to our office.  These phalenopsis orchids were begging to be ph...
08/24/2012
As with any business or professional practice, luxury real estate marketing professionals sometimes make mistakes. For some, it is hard to admit for fear of being judged unfavorably.  We believe it is best to be transparent about mistakes and do your best to turn them into opportunities to build...
08/23/2012
Last Sunday while walking on the beach, we heard one of the deepest base sounding woofs.  We turned and saw it was coming from a basset hound.  So we went over to meet her.  Her owner explained that Rosie was asking for a treat and was perturbed that she did not have one with her.  Rosie and I b...
08/22/2012
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.