On our walk at low tide today revealed this beautiful sand dollar. We love its simple design. It is rare to find one in perfect condition, and a few years ago a woman told me that a sand dollar is good fortune. As we end this month, Ron and I want to wish you a wonderful October and lots of goo
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09/30/2012
This is the last weekend in September. We are having a spell of Indian Summer and we are loving the warmth. The colors at the market were autumnal as seen in deep greens of the broccoli and red/orange in the Kabocha. Kabocha can be used in lieu of butternut squash and roasted with brown sug
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09/29/2012
Galileo Through our journey in writing the Language of Luxury for luxury real estate marketing professionals we have, from time to time, revisited the definition of luxury itself. The more we study this subject and write about it the more we conclude that luxury is one of the most misundersto
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09/27/2012
These stacked cauliflowers loolked like clouds with green leaves. We loved how the lady farmer stacked them. We love to toss them in olive oil and garlic, spread the florets on a cookie sheet, and bake for about 15 minutes in a 450 degree oven. Toni Weidman recently posted a mashed cauliflowe
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09/27/2012
This issue of accurately assessing your target market and communicating with your ideal clients on their wavelength is crucial to your success as a luxury real estate marketing professional. In Part 1 of this article series, we wrote about Louis Vuitton and Ruth Chris closing their doors in Sant
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09/26/2012
When crafting your personal or company brand, as a luxury real estate marketing professional, it is crucial to accurately access the demographics and the psycho graphics - the mindset of your target market. Otherwise your brand can miss the mark and not resonate with your ideal clients. Avoid t
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09/25/2012
If you are going to take the trouble to brand yourself as the “go-to” luxury real estate marketing professional in your area, make sure that your marketing message clearly and sharply differentiates you form your competition. Your marketing message must have substance and leave no room for guess
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09/24/2012
We are always delighted by the creativity of the various farmers and vendors at the Santa Barbara Farmers Market. This lovely frame of flowers was just hanging there at one of the vegetable vendors stalls. We thought it framed the owner at work beautifully. Have a great week everyone. Cheers
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09/23/2012
It is the beginning of pepper season at the Santa Barbara Farmers Market. These little cherry peppers range from mild to hot with a hint of sweetness. They are a perfect addition to stews and chilis. These are known as lipstick peppers because of their shape. They are sweet and crunchy and add
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09/23/2012
This morning at the market, purple and white carrots appeared on the Roots stand at the Santa Barbara Farmers Market . What have they done to the carrot? Nothing, turns out that carrots (purple haze) were orriginally purple and eisted in Asia and the Eastern Mediterranean region, way before t
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09/22/2012
