The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

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2012 

  Yesterday, we decided to leave early for a holiday celebration an hour away and see the movie Argo, which came highly recommended.  The movie is based on a true story set in Iran in the tumultuous 1980’s and involves moving 6 Americans out of harm’s way.    It was so well told and acted that we...
11/30/2012
The rains stopped this morning, and acccording to the experts, this is a brief respite.  However, the beach in Sandyland, Carpinteria, was beautiful with its uprooted kelp and clear waters.  We wish you a delightful Friday, Cheers, Ron & Alexandra WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate We...
11/30/2012
One of the most important aspect of gift giving, as a luxury real estate marketing professional, is knowing what is meaningful to your clients. It is easy to listen for the clues about the things they like, the hobbies they are involved in or the ideas about which they are passionate.  These lis...
11/29/2012
The prediction was stormy weather, and marine craft warnings.  The winds. however, had another agenda, and by the time I uploaded this picture...the dark clouds were gone.   Happy Wednesday, Cheers Ron & Alexandra Seigel WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Branding C...
11/28/2012
With the promise of rain and colder weather for the next 3 days, these beauties are still in season on this semi sunny day in the last week of November.  We talked to the Lady Farmer at the Santa Barbara Farmers' Market and she told us the weather is still favoring these lovely tomatoes.  How wo...
11/27/2012
    One of the ways to stay on top of your game when it comes to marketing luxury real estate is watching HGTV when they feature extraordinary homes and million dollar rooms. It will help you expand your “vocabulary” in the Language of Luxury.   For example, in a recent episode of Extreme Homes, ...
11/26/2012
After a long weekend, it is nice to ease in to Monday and the last week of November.  Hope you all had a wonderful weekend and a very Happy Thanksgiving celebration.  Here is one of our favorite quotes by  Audrey Hepburn, whose movies we have loved and seen many, many times.  "NOTHING IS IMPOSSI...
11/26/2012
As we were pulling into our garage, our Japanese maple tree caught our eye.  The leaves are a beautiful contrast to he agapanthus bushes (lilies of the Nile). We love this tree, it has traveled with us from Los Angeles, to Napa, and now lives near our doorway in Carpinteria.  It  reminds me of J...
11/24/2012
One of our favortte stands at the Santa Barbara Farmers Market was selling peanuts which they grow and roast.  We bought a couple of pounds roasted with not salt, and I am sitting here shelling and popping them in my mouth as I write this post.  Ron is pointing out that I have peanut dust on my ...
11/24/2012
  One of our claims to fame in our international luxury real estate marketing and strategic branding practice is that we actually travel to meet face-to-face with our clients. That way they can show us their marketplace and we can understand it first hand.  We rely on various companies to provide...
11/24/2012
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.