The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2012 

  Photo by Petifrere One of the great poets/songwriters of our time is Paul Simon.  His genius is getting under your skin with words that appear to be non-sequitur (out of context).  But somehow, the meaning comes through and moves you, profoundly.  This New Year’s Eve, when many are making resol...
12/30/2012
On December 30, 2009,  we wrote a blog post calling " May You Stay Forever Young, The Ultimate Luxury" as an to inspiration to welcome 2010.  We think the sentiment and the words by Bob Dylan are valid today as we end 2012 are a classic. Here are the words written for the album Planet Waves, in ...
12/30/2012
We woke up to pouring rain this morning, which meant our plans to the Santa Barbara Farmers' Market were cancelled. However, we went to one of our favorite markets, Gelson's to pick  organic apples and vegetables.  As we wre looking at the beautiful display of apples, I spotted apples, named Env...
12/29/2012
On December 20, 2009, we wrote about the best in class of taquerias in Santa Barbara.  It is still one of our favorite places here.  Friday, we were there for lunch and marveled that each time we go, it is as good as we remembered from the last time we were there.  This restaurant has exsited si...
12/29/2012
One of the little markets we frequent for certain delicacies and wines is Tri-County Produce Co-op on Milpas Street in Santa Barbara.  It is the only grocery store within walking distance to the beach, and you get a great view as you check out.  They have a wonderful strategy where everyone wins...
12/28/2012
Sometimes you need to go outside of the real estate industry to find the best (and simplest) systems for luxury real estate marketing coordination and listing coordination.   We highly recommend Basecamp, a cloud-based project management software-as-a-service.  Basecamp lets you create a custom ...
12/27/2012
After a rainy night, we woke up to a clear day.  As we took off for errands this morning, the winds were chasing clouds on one end while on the other side clouds were coming in.  The weather reporters issued small craft warning as the ocean was beautiful with big and small white caps.  And now i...
12/26/2012
Luxury real estate marketing professionals often ask us about the importance of selecting the right brand name.  It really comes down to how fast and easy you want to make it for your potential referral sources to remember your name, because top-of-mind status IS the name of the referral game.  ...
12/25/2012
  Greeting from Santa Barbara Wishing you all a Merry Christmas, Happy Holiday, Happy Kwanza, and Happy Everything you are celebrating.  Cheers, Ron & Alexandra WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Branding Case Studies   Company Branding Case Studies  About Language o...
12/25/2012
Downtown Salt Lake's bare trees were decorated in blue light.  Some of the trees had an additional ornamental feature that would burst into white light as seen in the tree above; One of the rituals we have whenever we travel to Salt Lake during the holiday season is to visit the magnificent arra...
12/23/2012
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.