Impeccable Manners! - The Secret to Becoming “Top Dog” in Your Marketplace Throughout this article series, we have explored a new definition of luxury, “Supplement of the Soul”. Nothing feeds the soul of high net worth clients more than being treated like royalty. And, that requires impeccable
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02/28/2013
We are experiencing Spring like weather here in Santa Barbara County. Little leaves on trees are starting to make an appearance. Yesterday, as I was taking a stretch break on our deck, I noticed that Ron's pomegranate bonsai had new leaves, as pictured above. This shot is perfect for Wordless
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02/28/2013
PART 4 - ARE YOU GREEN WITH ENVY? Inspired by a new definition of luxury, “supplement of the soul”, we embarked upon a very exciting journalistic journey in this article series. We discovered one of the most important universal principles that must be applied in your luxury real estate marketin
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02/27/2013
PART 3: THE OBJECTIVE LUXURY REAL ESTATE AGENT’S MINDSET In part 2 of this series we shared the two mindsets of luxury consumers. This post is about YOU, the luxury real estate marketing professional, developing your mindset. We emphasized that you have to suspend your judgments about your cl
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02/26/2013
Part 2: THE TWO MINDSETS OF LUXURY CONSUMERS In Part 1 of this series, we shared an inspired definition of luxury, "Supplement of the Soul". This prompted us to do some soul searching for this article series and define a universal principle that, if applied objectively, can give you a tremendous
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02/25/2013
These beauties were beckoning me to take a picture yesterday at the Santa Barbara Farmers Market in Santa Barbara. They are related to the protea. They left us speechless. Wishing you all a delightful Suday, Cheers Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Person
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02/23/2013
As we took a wonderful walk on Sandyland beach in Carpinteria, this afternoon, we noticed a girl writing in the sand as she and her family were leaving. Ron and I walked over, and we sqw "THANK YOU"! And I remarked, we will hear these two words constantly tomorrow evening at the Oscars! Thes
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02/23/2013
Starring today at the Santa Barbara Farmers Market was Cardone. Cardone (pronounced car-doan-ee) is a relative of the Glpbe Artichoke, as it is a member of the thistle family. It is grown in the Mediterranean regions for its edible stalks. Our Cardone grower told us that it can be served in a
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02/23/2013
We were wandering through our favorite orchid greenhouse and noticed this lovely plant growing on the side...What is this plant? Our friendly botanist said, "SHRIMP PLANT" or Justicia lutea. It did not look like a shrimp to us, what do you think? WATCH VIDEOS- Buzz-Worthy Luxury Real Estate
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02/22/2013
This morning our Media and Marketing Reader feed from the Wall Street Journal caught my eye, " Some business-book authors hire a marketing firm that purchases books ahead of the publication date, creating a spike in sales that helps titles be able to claim best-seller status." The Wall Street Jo
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02/22/2013
