The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2013 

As a luxury real estate marketing professional, do you have clients who essentially tell you “wild horses couldn’t drag me away” from doing business with you and sending referrals? If you are willing to master the art of deepening customer loyalty you will definitely run circles around your comp...
05/30/2013
  Photo by AmericanSpirit July 31-August 4, 2013 begins Old Spanish Days celebration in Santa Barbara.  This year's theme, "Vaqueros y Vaquera" celebrates the horsemen and cattle herders who came to California from Spanish Mexico, in the 1700's.  Known as " vaqueros", they were our first cowboys...
05/30/2013
  Way, way, way too much advice has been offered about providing excellent customer service as a luxury real estate marketing professional.  The point is this: Great customer service is not a technique that you can mimic.  It can best be learned through you own direct personal experience. But, to...
05/29/2013
The city of Santa Barbara Parks & Recreation has an amazing smorgasbord of activities for kids this summer. They have camps  (12 of them) for specific interests such as Aquacamp, Art from the Heart, Turf and Surf, PeaK Science to name a few.  There also sports clinics, from coast to coast soccer...
05/29/2013
There were so many lovely chalk painting this past weekend at the Street Painters' Festival at the Mission Plaza in Santa Barbara.This chalk painting was sponsored by Montecito Movers and is  another one of our favorites.  The perspective is amazing, and we loved the contrast of the sepia tones ...
05/28/2013
Another fun weekend in Santa Barbara is the Annual Greek Festival.  This 40 year old festival will be held on Saturday and Sunday, July 27& 28th, 2013, at Oak Park.  Greek food, including a Greek style Market (AGORA) for all your Greek cooking supplies,Greek Music, and folk dancing are some of t...
05/28/2013
We decided to go early to I Madonnari Festival in Santa Barbara at the Mission (Street Chalk Artists event).  Apparently other folks had the same idea.  We loved so many, and between us we must have taken over 100 shots.  Ron also took videos to practice what we learned about iMovie at the Apple...
05/27/2013
Ron and I wanted to wish all of you a delightful Memorial Day.  The beach today was crowded and festive with colored umbrellas.  Lots of folks were celebrating, kids were building castles or digging personal swimming holes.   We want to thank all those who have served, those who are serving and ...
05/26/2013
Yesterday, while we were walking on Sandyland beach in Carpinteria, a sweet little girl came running to us, and said, "Have you seen my giant crab?  He is up there! " pointing to the rock wall.  So we walked up with her.  Wow!  She found him/her (how do you tell the difference) washed up with th...
05/26/2013
  At the Santa Barbara Farmers Market this morning, the stone fruits are finally reaching their summer taste, and today the plums were superb and everyone was buying the plums like crazy, so we joined in and bought a basket.  They are tart, sweet and juicy, perfect for our dessert this evening.  ...
05/25/2013
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.