The Language of Luxury

Follow me
By
Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2013 

We were awed and delighted this morning, at the Santa Barbara Farmers Market, by this enormous bouquet of Cosmos flowers.  We have not seen them grouped without their bright colored cousins which range from fuschia, pink, burgundy, yellow, etc.   Wishing everyone a delightful Saturday of Labor D...
08/31/2013
Many people ask us what is the state or our beaches? Heal the Bay is an organization we have supported for a long time.  Every Friday, they give a report card on US beaches.  We are happy to report that our favorite beach in Carpinteria received an A+, as did all of our Santa Barbara beaches.  T...
08/31/2013
As a luxury real estate marketing professional, it is important to understand the many faces and accompanying personalities that define a luxury brand.  The above Beverly Hills camouflage is on Rodeo Drive which is "the" street for the big brands, and now for the soon  to open Tory Burch store. ...
08/30/2013
                As a luxury real estate marketing professional, it is important to pay attention to details.  Attention to details is what give an item or a marketing piece that luxurious feel... Whenever a store is remodeled in Beverly Hills, the business creates a beautiful structure to camoufl...
08/29/2013
  “Kindness is the language which the deaf can hear and the blind can see”Mark Twain Whenever we are asked to define what it takes to be a great luxury real estate marketing professional, our answer is: “Cultivate the courage of kindness”.  Kindness (and a good sense of humor, of course), is the ...
08/28/2013
Our flower growers here in Carpinteria continue to outdo themselves, and we truly have the luxury of beautiful local cut flowers everywhere in town.  These dahlias were so intense in their color range, they caught our eye and just had to share them with you all. Happy Wednesday, Cheers, Ron & Al...
08/27/2013
Ron and I often refer to the beach (Sandyland in Carpinteria) as our conference room. It is also a place to reflect, to chill out, and to gain a new perspective.  The current low tide cycle is in the morning, so after breakfast we went for a long walk.   This is the channel we cross that mixes w...
08/27/2013
In presenting your luxury real estate marketing plan to your sellers, you should emphasize your strategy for marketing locally as well as globally.  Do you have a local brand strategy? We have found, in working with luxury real estate marketing professionals, that even in the most desirable luxu...
08/26/2013
In the past few years since we bought our smart phones, we have downloaded quite a few apps.  Most of them were used for a while and then discarded as we found better ways to do the same things directly without an app.  We have examined and downloaded all the enhanced print marketing ads, so tha...
08/25/2013
We noticed that the hydrangea bush by our front door was blooming again, as we left this morning to replenish our food supplies.  What a wonderful sight to welcome us back home after our great working trip to Florida... Wishing everyone a delightful Sunday, Cheers, Ron & Alexandra Seigel Written...
08/25/2013
Rainmaker
5,773,934

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
Contact The Author
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.