The Language of Luxury

Follow me
By
Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2013 

Luxury real estate personal and company branding is truly an art.  At its finest, the result is something exceptional: a complete brand package that just stands out and stays in your mind long after your first impression of the brand. To get inspired about creating a brand package for yourself o...
09/30/2013
Besides the lovely sights and great food, Istanbul surprised us with a delectable way to serve an espresso.  Ron and I had run out of chocolate, so we wandered through the Grand Bazaar in search of a chocolate maker with high standards.   As luck would have it, we found the perfect place where t...
09/29/2013
When our shuttle dropped us off in the magical city of Istanbul, we headed towards the Hagia Sophia (Church, Mosque and now Museum).  As we were walking, we spotted this confectionary store pictured above.  Turkish delignt (aka lokum) is nade of a gel containing starch, sugar. They also make lok...
09/29/2013
We had a blast at the Santa Barbara Farmers Market.  Peppers in all variety abounded everywhere we looked.  There were homemade ristras with a touch of corn, (California Style.) We loved these little ornamental pepper plants.   Here are some Corno di Toro (aka bulls'horn), which is a sweet fryin...
09/28/2013
  As we are getting ready to head out to our Farmers Market after a 3 week absence, we just had to share this shot from our last day in Rome.     We left our hotel early, so that we could get a glimpse of the Trevi fountain without hordes of people around it.   What a sight! Happy Saturday, Cheer...
09/28/2013
Yesterday, as we shopped at the Thursday market in Carpinteria, we were reminded by the banner that the 27th Avocado Festival is coming up October 4th through Ocotber 6th. It is known as the largest free music festival in California, with over 75acts.  Here is an excerpt from their site, avofest...
09/27/2013
  As a luxury real estate marketing professional, the more you understand about great architecture the more you will be able to relate to buyers and sellers of architecturally significant homes.  If you have a passion for architecture specializing in selling these types of luxury homes could be ...
09/26/2013
This shot was taken from the top road leading to Chora (which means the Town in Greek).  It gives you an idea of the clarity and the beauty of the Southerm Aegean sea. This one shows how clear the water is up close.  The black dot on this heart shaped rock (Ron and I always find heart shaped roc...
09/25/2013
Mykonos is a small island and is part of the Cycllades in the South Aegean sea.  The majority of the 10,200 population lives in Chora, and the major industry is tourism.  It is known for its great nightlife and the fact that celebrities visit the island in the summer. What we loved are the small...
09/25/2013
Capturing the attention of luxury homebuyers is often the first step toward success as a luxury real estate marketing professional.  But, how does one accomplish this in a time-starved world, where competition for attention is fierce?   Many luxury brands use motion graphics to lure customers in...
09/23/2013
Rainmaker
5,773,914

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
Contact The Author
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.