The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2013 

  Courtesty of Mercedes Benz A successful personal or company luxury real estate brand is the total package of precision communication that compels your target market to do business with you vs. your competition. For branding to work at this level the communication must instantly convey your extr...
01/30/2013
The sunrise wakes me up nearly every morning with another beautilful display of nature's fireworks.  It is inspiring because we get to "begin" again, a new day, a new chapter, and a new opportunity to experience all that is.  I like this quote, Every Sunrise tells us to...flash a smile and wipe ...
01/29/2013
  Spending your dollars and coins wisely so that they have maximum impact (capturing the attention of your target market) should be the mission of luxury real estate marketing professionals.  One of the best ways to do that is through buzz marketing.   Buzz marketing involves getting others to pi...
01/29/2013
Courtesy of Apple As a luxury real estate marketing professional, generating word-of-mouth adverting is of paramount importance to your practice. But, for some reason people are more generous with their complaints about service than their compliments. So, when you personally receive remarkable s...
01/27/2013
Tomorrow,  we begin a new week that ends the month of January and begins the month of February.  We wish you all a wonderful week ahead, and a delightful ending to our first month of 2013. Cheers, Ron & Alexandra Seigel WATCH VIDEOS  Buzz-Worthy Luxury Real Estate Websites   Personal Branding Ca...
01/27/2013
Friday, we had lunch at Cielito, our favorite restaurant in Santa Barbara.  As we came out on this rainy aftenoon, we noticed that the resident turtles in the fountain at the Arcada building were out to greet the few passerbys.  We took a moment to say hi and take their pictures and the koi join...
01/26/2013
We both like stormy weather.  The clouds are nearly hiding the mountains, and in the last two days, Santa Barbara has recorded over 2 inches of rain, and it looks like we are in for more rain tpday.  It is good for our flora and fauna and our farmers who will stay home today instead of driving t...
01/26/2013
  Luxury Real Estate Marketing Trends- 2013 – Part 2 Here is a surprising luxury real estate marketing trend that the Wall Street Journal recently reported: Many high net worth individuals who can afford to buy are leasing luxury homes instead! According to the WSJ, “The rise of the trophy rental...
01/25/2013
It has been a busy day around here, and I am late to writing our blog...Ron and I were talking about happiness and it is luxury we all have access to, and it abundantly available. Here are two inspirational quotes we like, I have found that if you love life, life will love you back - Arthur Rubi...
01/24/2013
As we were returning to our car after a business meeting, we noticed that he car parked one over in front of us had an added asset, fake lashes over the headlights.   That is so California! It made us laugh, and I hope it makes you smile, Happy Wednesday, Cheers Ron & Alexandra WATCH VIDEOS  Buz...
01/23/2013
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.