The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2013 

One of the must places to visit in Rome according to us is the Trastever area (aka 13th district (rione in Italian).  It is located on the west bank of the Tiber River, and just south of the Vatican.  Our hotel concierge recommended the perfect place to try the famed specialty, "fried artichokes...
10/31/2013
The beach was nearly deserted today at low tide.  A few hearty souls were sunbathing, and for the most part the bird population ruled the beach roost. The seagulls (1 in the background) and the royal terns are in the foreground.  They are black and white, and when they fly, they create a beautif...
10/30/2013
As a luxury real estate marketing professional, it is important to understand the different cultures one deals with.  Knowing about different cultures around the world and in our country's evergrowing melting pot creates a bridge of understanding, when dealing with citizens of other countries. A...
10/30/2013
"When I was 5 years old, my mother always told me that happiness was the key to life.  When I went to school, they asked me what I wanted to be when I grew up.  I wrote down ‘happy’.  They told me I didn’t understand the assignment, and I told them they didn’t understand life." –John Lennon     ...
10/29/2013
  iWORKS   - Photo Courtesy of Apple In Part 1 of this articles series we discussed the importance of thinking strategically and studying the brand strategies of the most valued brands in the world if you want to sustain your own market leadership as a luxury real estate professional.   Here we c...
10/28/2013
Photo Courtesy of Apple As a challenger, it takes a sharply focused strategy to secure top-of-mind status in your luxury real estate marketplace, and also to seize the lion’s share of business from the incumbent market leader. Complacent leaders can often be caught off-guard by a challenger with...
10/28/2013
We both love our state of California.  We have lived in the Northern part in Napa and in the Southern part in Los Angeles, and now we are in Santa Barbara, which is considered part of Central California.  We have driven through most of the state, and have enjoyed exploring its amazing diversity ...
10/27/2013
The heirloom tomatoes are still producing their beautiful fruit.  California is rich in microclimates. which is the reason that some of the farms still have warmer days than the ones next door. We picked out some of these beautiful green striped with  red. This farmer's output of tomatoes will g...
10/27/2013
Among all the usual offerings of fruit, and vegetables, the seasonal spiny lobster appeared.  Unlike the Maine lobster with its claws, this species does not have claws.   "It is a nocturnal creature livng among rocks in depths of us to 213 ft,  and it  feeds on plankton.  Research shows that fem...
10/26/2013
Oh, the joy of finding new tastes and new colors in food. This was our discovery this morning at Trader Joes'.  These purple asparagus were originally developed in Italy and named "Violetto d"Abenga".  According to the specialty produce site, Purple asparagus is a similar in appearance and flavo...
10/25/2013
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.