The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
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ARCHIVED BLOG POSTS

2013 

The Sky Above  Sandyland Carpinteria Beach in Santa Barbara in December 2013 Some pundits say the recession is over.  Other say we are still in it.  But, how will this affect your productivity as a luxury real estate marketing professional in 2014?  Should you be cautiously optimistic?   We say ...
12/31/2013
  Staying at the top of your game is key in the New Year. It is essential if you want to gain or sustain market leadership. If you do not continue to grow in knowledge and skillset each year, you can count on the fact that your competition will.  So, it's time to turn over a new leaf and learn a ...
12/29/2013
We have always laughed at the expression,"Barking Up the Wrong Tree", i.e pursuing  a wrong course of action.  This beautiful bark belongs to the Torrey Pine trees that line many of the streets in our little town of Carpinteria.  We also have the distinction of having the largest Torrey Pine tre...
12/29/2013
We all have our routines, and every so often we do the exact opposite.  On this particular day, we walked the Carpinteria State Beach (a state park), instead of Sandyland Beach (our usual walk).   It was an absolutely picture perfect day, and we enjoyed a new perspective. We headed towards the s...
12/29/2013
We came upon this wonderful development built by budding young architects.  They even included a waterway for the yacht slips with easy access.  The sand drip style of castle homes is sustainable and eco friendly.  There is always more sand available to expand or repair with. This is the largest...
12/28/2013
The Santa Barbara Farmers Market this morning was missing a few of the regulars, who no doubt wanted to take advantage of the beautiful weather we are experiencing.  However, we still managed to fill our bags with all kinds of wonderful vegetables and freshly caught ridgeback shrimp.  We still a...
12/28/2013
In marketing luxury real estate many homeowners would prefer to have photos of their homes forever erased from the Internet for privacy and safety purposes. Have you every published a comment or photo online that you later regretted for fear of it being misjudged or taken out of context?  Growin...
12/27/2013
We were inspired by Michael Jacobs post today, telling us of the two movies he saw as part of his Christmas celebration.  We had not actually gone to a movie for ages, opting to see them at home when they came out to the mass market.  Since we declared Thursday as a day off, we decided to go. No...
12/26/2013
We were going to write a post about a new development in the Wolrd Wide Web, but we decided that everyone is still enjoying the holiday as they should.  So we will leave the serious stuff for another day, and enjoy our Thursday, also. This shorebird is known as Long-billed Curlew.   Their long d...
12/26/2013
After all the preparation work was done for dinner, and the service repairman came to figure out our temperamental washing machine, we took a walk on the beach.  In the distance was a Christmas Tree planted in the berm (the berm is a hill of packed sand built and maintained daily by the city to ...
12/25/2013
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.