We love old movies. One of the movies that we enjoyed was a 1942 movie called Take a Letter Darling, starring Rosalind Russell and Fred Mac Murray. Sadly the video clip is no longer available. So I have inserted the live radio performance of the Rosalind Russell and Cary Grant, so you can hea
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02/28/2014
In marketing yourself as a luxury real estate marketing professional or company, it is important to assess your strengths. This assessment can be used to develop a smart marketing strategy. Here is an example of spaghetti marketing: Italy is suffering from a bad economy (2 trillion euros in pub
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02/27/2014
It was cloudy all day yesterday, and the promise of rain was in the air. Around 5PM, the rain began and continued its rhythmic beat accompanied by winds into the wee hours of the morning. This morning, we went outside to capture the beauty of the rain drops that are clinging to the flowers and
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02/27/2014
In marketing luxury real estate many sellers/buyers would appreciate having a way to communicate with their agents privately online without a digital record of their conversation. Now you can with a new app created by Mark Cuban’s new company, Cyber Dust! In an interview with Piers Morgan, he
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02/26/2014
On one of my first days in the office, we received a sign call on a new building that was under construction on Melrose Avenue. The interested party, an art gallery, was having coffee a block away and could I come to show the building right away. Yes, I could! We toured the building, and they
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02/25/2014
One of the deciding factors in choosing someone to work with in selling or buying luxury real estate by the high net worth or ultra high net worth individuals is stellar service. This is what creates loyalty and referrals. Here is an example. Friday, we started having trouble with receiving em
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02/24/2014
Many of you have asked us for the link to the webinar. Here it is, as posted by the Active Rain University, http://activerain.com/blogsview/4332400/there-are-riches-in-niches-developing-a-niche-for-your-business. If you have any questions, please don't hesitate to contact us via our Active Rain
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02/23/2014
Bromeliads came in many colors (red, pink and orange) and shapes. We took the picture of this particular one, because we had not seen this type before. They are easy to care for need small amounts of water and do well in low light . Some have beautiful foliage with striping or spots. Wishing
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02/23/2014
Our herb specialist at the Santa Barbara Farmer's Market had glorious bunches of organically grown chamomile today. They lit up this semi foggy day. Chamomile is related to the daisy family and looks like a mini version of the daisy. However, it is known as having great health benefits such as
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02/22/2014
In one of our last posts on co-marketing we referred to Cost Plus’ campaign in promoting Downton Abbey, as an excellent co-marketing example. They now are using the Downton Abbey brand to sell shortbread cookies and wine. This, in our opinion, lessens the appeal of the Downton brand, and tain
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02/21/2014