Mind share precedes market share; that is the most powerful law of niche marketing. There is tremendous leverage in this mighty real estate niche marketing law. Therefore, capturing mindshare should be your priority, unless you absolutely have the need to justify your success with a real estat
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03/31/2014
We woke up to a beautiful chilly, (for us) windy day. Having put in a half day's work on Sunday, it seemed like a perfect reason to take this morning off and take time to savor all the lovely moments in our life...For us, it is a perfect way to regenerate, refresh and enjoy all that is around u
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03/31/2014
The artistry at the Santa Barbara Farmers Market always captures our eyes. These people love what they do, itis evident in the way they display their fruit and vegetables. The students from Brooks Institute, the fine arts college, come to take photos for their classes, as do various videograp
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03/30/2014
There is nothing like a walk on the beach to end a lovely day. Low tide was at 3:30 this afternoon, so we headed out for a long walk. Easterners on vacation here for their Spring break were jumping in the water (50 degrees) in their bathing suits. It made us shiver looking at them. We are happ
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03/29/2014
It is another beautiful morning here in Santa Barbara County! Turnips appeared on several tables. Not everyone loves them, but they are beautiful to look at. One of our favorites, Thai Basil is back. It is spicier than sweet basil with a licorice, cinammon and mint flavor. It is time to mak
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03/29/2014
Apart from connecting with actual friends, have you been experiencing social media clutter in your luxury real estate marketing business? The way we evaluate the benefits of social media in a business context is simple. What is the return on time invested? We define return as actually communi
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03/28/2014
One of the things we appreciate about Santa Barbara is that everywhere one wanders, there is greenery and color. This picture is taken in the industrial section of Santa Barbara, where auto body shops, live in harmony with tile stores, computer repair shops, a seafood store, taquerias,etc. We h
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03/28/2014
As a luxury real estate marketing professional, selecting the right personal or company brand name is very important if being top of mind is your quest. Getting it right the first time can save you aggravation and expense down the road by understanding the mindset of your target market. Recent
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03/26/2014
As many of you know if you read our posts, we are fans of Shark Tank. We enjoy watching the potential investors analyze a business investment in order to discover its extraordinary promise of value and its potential to provided a healthy return on their investment. Here is an example: One of t
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03/25/2014
This is a follow up to our recent post on FOMO Marketing. Recently, we visited a winery in our nearby central coast wine country. We tasted their Pinot Noir (“Limited Edition”), Merlot and Cabernet Sauvignon. Our favorite was their Limited Edition Pinot, which was absolutely outstanding and fair
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03/24/2014
