The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2014 

  Whenever we have errands in downtown Santa Barbara, we make a point of having lunch at the Blue Owl.  We raved about the Bahn Mi , and the amazing salads, when we first discovered the place last June.  And we have been regulars ever since, and we have never been disappointed.   We were for lunc...
04/30/2014
Do you speak Italian heather (pictured above).  This beauty has nothing to do with Italy.  It actually originated in the coastal areas of the UK, and was discovered around 1900.   It is a volunteer seedling and it is an ideal ground cover.  It likes acidic soil and will not thrive in clay soil. ...
04/30/2014
    This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich! THE #1 MARKETING CHALLENGE Capturing attention is the #1 marketing challenge for ALL businesses today. But, if you master the fundamentals of niche marketing you will not have to go fishing for clients. The fi...
04/29/2014
This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich! PART 3: THE #1 MARKETING MISTAKELearn how being a Jack of All Trades is the biggest marketing mistake. Being a generalist vs. a specialist is the most common marketing trap. Which Niche Can Make You Rich? Written...
04/28/2014
In response to Dick Greenberg’s Sensei Grasshopper Challenge we decided to ask David and Sally Hanson for advice on how to break into the divorce niche, which is one of their expertise in their thriving real estate practice in Southeastern, Wisconsin.   In turn, we would answer questions about h...
04/27/2014
One of the wonderful aspects of living in Carpinteria is the fact that one of our industries is growing flowers, which are sold in the US and Canada.  One of the growing fields we spotted on a recent walk was this one (pictured above) of Queen Anne's Lace. They are a beneficial flower  because th...
04/26/2014
It is a windy, clear, cold day in the mid 50's, however it did not deter anyone from showing up for the market.  It is fun to see familiar faces among the shoppers, the sellers, and the restaurant chefs that buy for the week. Ron is in the red windbreaker discussing the effects of fracking  in Sa...
04/26/2014
A heavy marine layer keeps most people off Sandyland beach, except for the locals walking their dogs.  As we crossed the channel, we noticed a creature on the sea wall that protects the homes from the high tides. A blue heron was perched on top of the rocks watching something in the distance, we...
04/25/2014
When Ron was taking a golf lesson, I decided to take a walk towards Johanes flower fields, which are behind the driving range.  I noticed the sign pictured above, and an inviting trail to follow.  Since I was not wearing hiking shoes,  I decided to check out the trails the next day, when Ron wou...
04/25/2014
  This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich!   PART 2:  THE MOST POWERFUL LAW OF NICHE MARKETING   Mindshare precedes market share. Focus on capturing MINDSHARE FIRST.  Market share will follow. It must follow according to this law.   Which Niche Can Make...
04/24/2014
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.