As a luxury real estate marketing professional, it is important to maintain your vision when selling properties that have inherent challenges. Do not dismiss naysayers because they may be the very people who can spur you to success. In our humble or esteemed opinion, we praise naysayers and value
...
02/29/2016
Happy Sunday!Written by Ron & Alexandra Seigel- ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal br
...
02/28/2016
Click on the video to see the memorable speech re Calla Lilies by Kathryn Hepburn in Stage Door with Ginger Rogers and Lucille Ball...Written by Ron & Alexandra Seigel- ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusi
...
02/27/2016
We woke up to a beautiful sunny day. The Santa Barbara Farmers market was full of vibrant colors. This mound of carrots greeted us as we walked in.Here is what "beet red" looks like!And the first Sunflowers of the season are showing up! Wishing you an abundance of Saturday Smiles, Written by Ro
...
02/27/2016
Written by Ron & Alexandra Seigel- ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compa
...
02/26/2016
Written by Ron & Alexandra Seigel- ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compa
...
02/25/2016
An excellent way to differentiate yourself from your competition as a luxury real estate marketing company or professional is to come up with a slogan that reflects both your market and your brand personality. The best slogans communicate the benefits of your brand for your target market. This
...
02/25/2016
Written by Ron & Alexandra Seigel- ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compa
...
02/24/2016
In Part 1 of this article series, we stated the importance of clearly articulating your brand’s position, the core values that your brand stands for. This speeds up the process of attracting potential clients who are a value-match to your brand vs. your competition and galvanizes the support of
...
02/23/2016
In the context of your luxury real estate marketing practice, what is the most important core value that your personal brand stands for in the minds of your target market? What does your company stand for? How does that value differentiate you from your competition? Can you state your core value
...
02/22/2016
