The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2016 

 We spotted this duo of "Rex" Begonias which resemble coleus.  They are known for their foliage, and they do flower.  The pink one which slipped into my cart (it is something that happens to me often), and its name is "Shadow King Pink".  They are easy to care for, they thrive in shade to part sh...
08/31/2016
Most people buy homes based on their emotions and then justify their choices with logic. To be a successful real estate professional in your area it is essential that you are able to romanticize your marketplace by succinctly conveying these emotional reasons to buy.  Apart from the home itself, ...
08/30/2016
The Tony Award winner for Best Musical in 2013, Kinky Boots, was based on a terrific 2005 film by the same name. The film, which we highly recommend, was based on a triumphant true story of niche marketing.  A three generation-old, struggling British family business, selling finely crafted men’s ...
08/29/2016
Whether a lead comes your way via the phone, the Internet or through a personal referral, your rapid response may determine if you get the new client or if they move on to someone more responsive. The old adage still holds true that the early bird catches the worm. Recently, our Squarespace (SQ) ...
08/28/2016
This gorgeous heirloom variety of melon is aptly named for it creamy smooth outer skin with jade lines and spots.  The flesh is white sweet and firm, and may slightly remind you of honeydew melon.  It is a small size melon, perfect for two to enjoy plain with a squeeze of lime, or Italian style d...
08/27/2016
After the market this morning, we decided to go have breakfast at The Cold Springs Tavern...so yes, I am later than usual with our Santa Barbara Farmers Market Report.  It was cold there 54 degrees, and Ron declared it was way below the temperature for "shorts weather"!  I think we are going to h...
08/27/2016
 Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compa...
08/26/2016
 The morning glory is a climbing vine.  It likes to wind around fences, poles, and other plants.  In Quincy park we spotted this glorious combination of red and purple in a sea of many greens. Flowers always make people better, happier, and more helpful, they are sunshine, food and medicine for t...
08/26/2016
When our cruise ship docked in Naples, Italy, on the morning of Thursday, September 19th,  2013, we got off the ship with a mission in mind.  Find L'Antica Pizzeria da Michele, which was touted by Elizabeth Gilbert's book, Eat, Pray, and Love!  Every pizza is made to order.  They seat you, take y...
08/25/2016
My father (A) always said that he did not like bragging about himself.  However, he loved bragging about his family and friends.  We are following in his footsteps by bragging about our clients, Plana Partners. Our clients, Jennifer and Victor Plana, listed and sold a property in Carpinteria that...
08/25/2016
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.