The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2016 

This store front window of Philip Plein caught our attention.  It was the ultimate luxury skeleton head studded with rhinestones.  It is somewhat scary and best of all well displayed to show off its luster.  Wishing you all a very Happy Halloween.  Enjoy the candy! Wishing you all a great November! 
10/31/2016
We love noticing new brands.  This bag pictured above is from a clothing and accessories store (shoes, bags, sunglasses, etc.)  We could see its potential as signage for a real estate company.  It would make a very strong impression and would not ever be forgotten.   The rich chocolate brown repr...
10/30/2016
This big red snail was posed at the entrance door of a hotel.  We loved the whimsy of it, and the fact that the hotel was a place where all types of art was welcome.  It may not be everyone's cup of tea, but we noticed everyone smiled as they approached the entry!Happy Sunday!
10/29/2016
We are blessed with a rainy day yesterday.  Everything is clean and fresh this Saturday in Santa Barbara!  The olives you are looking at in the picture freshly picked.  They should not be eaten at this point as they are bitter  They are ready to be cured!We love seeing these rainbow carrots.  We ...
10/29/2016
The ultimate aim of an attractive presentation whether it is food or a marketing piece is to generate an instant response that says "buy me!"  Unusual color combinations draw you in. The artistic arrangement of elements capture and hold your attention.  So, when we saw this beautiful arrangement ...
10/28/2016
If you have followed our posts most of you know that we are avid students of color, and in particular nature's color  palette.  It is the source of inspiration for us in our branding and marketing work.     This morning as we were driving through the wine country, we just had to pullover to take ...
10/28/2016
 This lovely building is in Perugia, Italy, at the bottom of the hill that leads to the escalator to the historical center of the city.  Everything about it is so lovely in our opinion.  The have a magnificent view of the seven Valleys that intersect each other in the Perugian countryside.  HAPPY...
10/27/2016
In the age when people rush around with their eyes glued to their phones rather than acknowledging the presence of those around them, it is refreshing when a brand evokes the slower pace of life in the past. Reflecting upon a brand’s heritage rather than focusing on the latest techno-gyrating ima...
10/26/2016
We both love Japanese maple trees.  This one captured our attention with the vivid color display.   When we lived in the Northern California Wine Country, we enjoyed visiting the Japanese Maple Tree center in Sonoma County.  We used to walk among hundreds of trees in various colors and various sh...
10/26/2016
Every particular in nature, a leaf, a drop, a crystal, a moment of time is related to the whole, and partakes of the perfection of the whole. Ralph Waldo EmersonWe found this delightful carpet of leaves to walk through enjoying the crunch under our feet.  We loved seeing the greenery peeking out,...
10/25/2016
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.