The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2017 

 Yesterday we had lunch in Los Olivos at Sides.  Afterward we walked around enjoying the warm breezes.  This photo above is of the Wine Merchant Cafe where the movie Sideways was filmed.  We loved the wisteria arbor and the horse that belongs to the store next door, Jedlicka--an all things for eq...
03/31/2017
A brand is not just a logo, slogan, font, color schemes, description of your business, or symbols. A brand includes the logo, slogan, etc. The purpose of a brand is to communicate and create a relationship of trust to the segment of the market you are targeting.  It is nice to get your target mar...
03/30/2017
This is a reminder that all three challenge entries are due at Midnight Pacific Time on March 31st 2017.  You still have time!Here is the link to Paul S. Henderson's challenge.Here is the link to Debbie Laity's challenge.Here is the link to our challenge.Please, be sure to leave a link to your po...
03/30/2017
We are blessed with another magnificent day in Santa Barbara.  We both have a case of Spring fever  "a feeling of restlessness and excitement felt at the beginning of Spring".  This morning,  we spotted this magnificent coral tree in bloom silhouetted against a bright blue sky with the mountains ...
03/29/2017
Flowering trees are blooming in the mountains of the Los Padres National Forest, which can be reached from Highway 101, via the San Marcos Pass (Highway 154).  The Santa Ynez mountains are covered with flowering trees as seen in our photo above.  This forest (1,950,000 acres) includes the mountai...
03/29/2017
Photo by ChamnzingaIf market leadership is your quest, as a luxury real estate marketing professional, your goal is to be the first real estate agent to come to mind in your marketplace. You actually want to become a celebrity in your local area, someone who stands out.  Think of a famous living,...
03/28/2017
In our last two articles series, “Avoiding the High Cost of Mindlessness” and “The Inner Game of Real Estate” we explored the advantages of achieving a state of relaxed focused concentration in your real estate practice. The primary advantage, besides how great it makes you feel, is increasing th...
03/27/2017
In late January one of our favorite teachers went to Bali to teach at a Yoga retreat.  When she returned we asked her about Bali and the people who live there.  Besides telling us how absolutely breathtaking the scenery is,  she like everyone else we have ever heard described Bali's natives as "a...
03/26/2017
Lilacs are a member of the olive family and grow in shrub form.  The flowers are fragrant and attract butterflies.  In California, they grow in the colder, northern regions of our coast around Eureka.  The ladies who brought the lilacs to our market told me that they have a very short season and ...
03/26/2017
It started raining when we arrived at the Santa Barbara Farmers Market, this morning.  Sweet Peas flowers brightened the scene with their bright colors.Spring strawberries are showing up on many of the growers' tables.Marcie's pies are delicious.  She makes them with all organic ingredients and f...
03/25/2017
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.