This 70 plus year old tree is thriving at the Music Academy West in Santa Barbara. We know that it is at least 70 years old, because that is how long the Academy has existed. We have taken pictures of it every time we have been here for concerts or to purchase tickets. This is the best photo
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06/30/2017
It is great when technololgy serves us. Pictured above is the stage during the intermission of a musical concert we attend at the Santa Barbara Music Academy West. Notice the large iPad on the musical stand. All the music is on this device and lives in the cloud. Look at the foot control on
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06/30/2017
We recently discovered the bounty of music that the Music Academy of the West has to offer. This organization is celebrating it 70th Anniversay of the Summer Festival in Santa Barbara. There are 137 students attending referred to as "fellows" representing over 20 states and 10 countries. There
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06/29/2017
In Part 1 of this article series we told a story of an extremely competent agent losing out on a “trophy” listing because her competitor worked for a more prestigious company brand with which the sellers identified more strongly. At stake was a $500K commission. We were inspired to write Part 2 b
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06/29/2017
"The ultimate of being successful is the luxury of giving yourself the time to do what you want to do" Leontyne Price-One of the first African American Sopranos to become a leading artist at the Metropolitan Opera in New York. If you are or aspire to become a luxury real estate marketing professi
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06/28/2017
We cannot emphasize enough how important it to listen to your clients whether they are a seller or a buyer. We have often referred to the listing process as a “listening” presentation. If your goal is to stand out as a market leader in your niche, you need to constantly hone your listening skills
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06/27/2017
In a listing presentation, when you are up against a competitor whose company brand is not perceived to be as “prestigious” as yours you may have an invisible handicap that has nothing whatsoever to do with your own competence as an agent. In luxury real estate marketing, perception often supers
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06/27/2017
"How do I break into the luxury real estate market?" is one of those questions we are frequently asked. We usually recommend if they are new to the real estate market that they take a course on luxury real estate, such as the Certified Luxury Home Marketing Specialist (CLHMS) designation for lu
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06/26/2017
Smart real estate marketing often consists of doing what everyone else is not doing. When you copy what everyone else is doing, you don't stand out, you become pigeonholed with all "those" real estate agents and companies. One of the successful trends we have noticed in real estate marketing i
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06/25/2017
Written by Ron & Alexandra Seigel-ABOUT: Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry. Working exclusively with entrepreneurs and professionals who are passio
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06/25/2017
